I usually don't purchase "clarifying shampoo", because I just never think about needing it, and I also color my hair and don't want to risk fading, but after trying this I really did like it. It had a nice consistency and didn't foam up like store bought shampoos do....it was very subtle. It also states that it doesn't cause color fading, but simply removes build up, and I have to admit it really did work. My hair seemed fuller after because perhaps I had oily build up or something at my root, and it cleaned out the scalp, creating a more volumized root. Sounds gross I know, but I think most of us just don't think about needing a clarified scalp, but with all the products we use daily, we sometimes need a product that does more than the average shampoo. Try it!!