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After setting aside a chunk of time and money to bolster your natural color, you curse the day you notice your former hue peeking through—three weeks before your next appointment. Instead of making an emergency salon visit, try this sulfate- and sodium- chloride-free cleanser. Clinically proven to maintain color and brightness for up to 60 washes, it contains UV filters to thwart color fade-out and the brassy effects of too much sun exposure.
I love the smell. I have used other products by this company and am always pleased. I like that it is a vegan product.2
This is good shampoo to try. I have to color my roots every 3 weeks. I've been using this for two weeks and no signs of grey yet. It smells good and leave my hair soft. Love the feeling.3
I purchased this from BB, b/c I was able to buy it with a discount. Otherwise this brand is just too expensive. I love Alterna, but generally buy from the Caviar line. They have discontinued the one I prefer, so I purchased the Bamboo volume. It's a nice shampoo with a great sent, but the texture is very thick and gummy. I'm not sure if that is the way its supposed to be or maybe just this batch. It still works and I like it.4
This is another good product. It leaves your hair feeling clean light and helps with friz. It also smells wonderful.4
Alterna makes the best high-end shampoos & conditioners in my opinion. I usually get the Caviar line when I'm splurging but tried this and was just as happy with the way it made my hair super soft, smooth, tamed flyaways, & brightened. It did all of that in a non-greasy way...so much so that I skipped 3 days of shampooing! The downside: if you're a fan of the scent of the Caviar products you may be disappointed (like I was) that this doesn't resemble that smell at all.4
This is a nice shampoo. It makes my hair shiny and reduces frizz along with helping retain my the color in my hair.4
This is a great shampoo for my highlighted hair. I had been using the Alterna Caviar Anti-Aging Moisture (purple bottles) shampoo and conditioner but ran out and decided to try this one. I do prefer the Moisture for the winter for my medium thick frizzy hair but this is really great for summer. Love the conditioner too4
After ordering every subscription box known to man I have hair shampoo coming out of my ears. But this is what I had before all those samples and I am going back. Nothing has even come close to performing the same. The smell is amazing too.5
So excited to see BB carrying Alterna. I love this shampoo because it lacks the nasty sulfates and parabens yet is still color safe. I have a lot of highlights in my hair and this shampoo does the trick! Highly recommended.5
I absolutely love this line of shampoos on my color treated hair. I have blonde highlights that I get done every 6 weeks and this is the best stuff I have found so far to keep my color shiny and vibrant! Worth the $$ to keep your color!5