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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I know the rules about sleeping with make up on. However, I used this primer and put on eyeshadow at 7 AM yesterday morning, worked all day, came home, cried, went to bed, and woke up this morning with my eyeshadow still PERFECT.5
I've always had a problem w creasing of all shadows & liners. This is the first product I've found that leaves no evidence of itself other than magic. Despite my oily skin, I use only the tiniest dot, rubbed into entire lid, to keep any eye make up set in place all day. No more oil blotters or touch ups required. My sample lasted for quite a while; buying full size now!5
I used this on a really hot day where I usually sweat a lot in my T-Zone. This was very effective and definitely happy I purchased.5
Very good product, makes your eyes ready for any and all types of shadows. Makes the colors pop more and easier to put on5
My new favorite. Good enough to make me stop using ChapStick on my eye lids.4
Well first I'll say the i was introduced to TheBalm by Birchbox and fell in love with the packaging and was impressed with the product inside. I can't get enough. I want to oun every product that TheBalm has in their line. This eyelid primer is awesome it does the job perfectly and the packaging is oh so cute. I love TheBalm.5
I really liked this one. It didn't taste gross and made my lips soft4
I have beyond oily eyelids, which are the banes of my existence and I hate wasting the beautiful eyeshadows I've amassed when I know even the most beloved Insurance and Potion type eyelid primers will fail me and my eyeshadow will be creased by the time I arrive wherever I'm going that day. It's hard to want to put on eyeshadow if I know it'll be a creased mess 30 minutes later!
I've had a sample of this laying around for a very very long time. I decided on a whim to give it a shot today, and I can't believe I've had this magic primer sitting in a box all this time. 12 hot southern hours after putting on a highly pigmented shimmery copper eyeshadow and it was looking fresh and crease-free. Hallelujah.
I bought this because I was tired of looking like I wasn't wearing eye makeup by the end of the night. It works well to keep it on. I do make sure I let it dry for a minute before applying any eye makeup.5
I still struggle to find a primer that holds my shadow on all day. No matter what I do it ends up creasing mid day and this product was no different. I will say it held it better than most but for the cost I wish it held it more. My go to is still a drug store brand, and sad to say it held up better than this did.2