theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,291 Reviews 1,291 Reviews
4.2 out of 5 stars
5 Star
623
4 Star
420
3 Star
161
2 Star
61
1 Star
26
my profile
people who
purchased
sampled
Skin type
Dry
Combination
Normal
Oily
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
My life may not be perfect, but my eyeshadow sure was!
Sampled

I heart this primer! My eyeshadow has a tendency to wear off easily regardless of the primer, tricks, wishes I use. This one kept my eyeshadow looking flawless all day, no touch ups! theBalm truly knows their stuff.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Little Bit of Awesome
Sampled

This is actually a fantastic lid primer, and it doesn't take too terribly much! I honestly like the fact that it the sample DOESN'T come with a wand, and it looks like the full size product is also a squeeze-tube. I think its a lot easier to apply this way, and you don't leave product on the wand exposed to air to get all gross and crusty once you start running low on product. Put a Lid on It behaves a lot like other primers I've used, but its creamier and seems to take a lot less than products by Tarte and Urban Decay. I'll definitely be picking this up - I prefer it over my Tarte primer hands down!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love it!
Sampled

It felt great, and at the end of the day, my eyeshadow was still exactly where I put it.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great Product
Sampled

Great primer. Eyeshadow and liner did not move all day!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love this!
Sampled

I don't have trouble with creasing, but I do have trouble with shadow staying put for the evening. I've used this 3 times and each time my eye shadow looked the same at the beginning and end of the evening. I'm sold!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Keeps everything in place!
Sampled

This is the best! I love my liquid eyeliner, but sometimes it makes a mess and marks on my top lid. With theBalm, nothing will move around or smudge! Two thumbs up!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Best Shadow Primer Ever!!!
Sampled

I have used Urban Deccay for the past few years and this product blows that out of the water!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love it!
Sampled

I loved this product, my eyeshadow stayed on all day and took less shadow to be noticeable.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
love this !
Sampled

Love this primer, works must better than one I had bought at the drugstore. Goes on quickly and smoothly and definitely helps the eye shadow stay put !

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
skeptical at first
Sampled

I noticed after I first applied to my eyelids the product seemed a little oily. My first thought was that my eyeshadow will end up creasing. I was wrong and end up loving this product. My eyeshadow stays on for the whole day without creases. Also, eyshadow glides on more evenly.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No