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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I had never used a primer before for my eyeshadow, but had been contemplating trying it out so I was super excited when this sample showed up in my January Birchbox. I LOVE this primer. It goes on easy and I noticed a significant difference in the staying power of my eyeshadow. I would definitely recommend!5
Keeps my eye shadow looking fresh all day. Very impressed with it.5
I love the way this product feels. I also dab a little under my eyes and it seems to help my liner stay put too! Bonus!5
I have been looking for a good eyeshadow base, and this definitely exceeds my expectations :)5
This primer is great, it makes the color of the eye shadow really vibrant and my shadow stays on all day when before it would rub off or crease in just a few hours. I love it!5
This is a great product! Unlike other primers I have tried, this goes on silky smooth and is totally clear. It has a really nice finish and keeps eyeshawdow looking great all day!5
This balm kept my heavily pigmented shadows from traveling all over the place while I dined and danced without a worry of touchup. Yay!5
This product has staying power. I put it on in the morning and I don't have to replenish my eyeshadow unless I want to intensify it if I am going out after work (often not necessary at all). The best thing about this product is that during eyeshadow application it stays were I put it. I don't have to clean up under my eyes, etc. Great!5
I just loved the smoothness of the product. It really did make my eye makeup stay on longer.5
I'm a big fan of theBalm, and this product is another hit from them! It takes very little product to use, and it has a nice tacky texture that helps glittery and fallout prone eyeshadows stay on all day without any issue. Better primer than UDPP in my opinion.5