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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I heart this primer! My eyeshadow has a tendency to wear off easily regardless of the primer, tricks, wishes I use. This one kept my eyeshadow looking flawless all day, no touch ups! theBalm truly knows their stuff.5
This is actually a fantastic lid primer, and it doesn't take too terribly much! I honestly like the fact that it the sample DOESN'T come with a wand, and it looks like the full size product is also a squeeze-tube. I think its a lot easier to apply this way, and you don't leave product on the wand exposed to air to get all gross and crusty once you start running low on product. Put a Lid on It behaves a lot like other primers I've used, but its creamier and seems to take a lot less than products by Tarte and Urban Decay. I'll definitely be picking this up - I prefer it over my Tarte primer hands down!5
It felt great, and at the end of the day, my eyeshadow was still exactly where I put it.5
Great primer. Eyeshadow and liner did not move all day!5
I don't have trouble with creasing, but I do have trouble with shadow staying put for the evening. I've used this 3 times and each time my eye shadow looked the same at the beginning and end of the evening. I'm sold!5
This is the best! I love my liquid eyeliner, but sometimes it makes a mess and marks on my top lid. With theBalm, nothing will move around or smudge! Two thumbs up!5
I have used Urban Deccay for the past few years and this product blows that out of the water!5
I loved this product, my eyeshadow stayed on all day and took less shadow to be noticeable.5
Love this primer, works must better than one I had bought at the drugstore. Goes on quickly and smoothly and definitely helps the eye shadow stay put !5
I noticed after I first applied to my eyelids the product seemed a little oily. My first thought was that my eyeshadow will end up creasing. I was wrong and end up loving this product. My eyeshadow stays on for the whole day without creases. Also, eyshadow glides on more evenly.5