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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I used this sample to hold some loud make up to a friend's birthday dancing event. It held my eye shadow really well! I was very pleased.5
I liked the product over all I have a couple of The Balm products now I just purchased a one of the Balm pallete and the primer goes great together. THank you Birchbox for introducing this brand to me...5
I normally use an eyeshadow primer but I was really surprised at how smooth and luxirous this felt when I put it on. It held my eye makeup for an entire day and well into the night (12+ hours) without so much as a smudge or any creasing! I will definitely buy this one again.5
I loved this stuff! I had been using another (more expensive) brand and had been pretty disappointed with it. I'm definitely going to purchase this. My skin is really oily and this product has held my eyeshadow longer than any other brand I've tried thus far.5
This is an AMAZING product!! I have never really been much of a fan of eyemakeup on me personally because no matter what kind of primer I use after a couple of hours my eyeshadow has smudge or rubbed off. With theBalm put a lid on it primer though my eyeshadow stays on all day. Even after running around outside with my son, by eyes look like they did when I left the house!! Great product!!!5
After years (literally) of trial-and-error with various eyeshadow and lid primers, I found Put a Lid On It in my monthly box, gave it a shot and I can honestly say theBalm delivers 100%! I spread just a half a pea-size dollop on both lids before applying my makeup, and I get beautiful, smooth eye makeup all day long. No creasing, no fading, no flaking, no smudging--a true miracle product. I came right back and bought the full size!5
I really love the texture of this primer. Many others leave an oily residue or a shine, but this stuff is velvety and soft. It definitely kept my shadow in place, which sometimes I get a crease as the day goes on, so I was impressed. It feels light, and is great to wear all day. Plan on making this my new shadow primer.5
I've been looking for an eyelid primer for awhile. I have very oily eyelids and have been told several times to buy a primer. I'm so happy this came in the January box. I LOVE IT! It is so smooth and drys quickly. I've had my eyeshadow on for a few hours now and NO crease. First time in a very time I haven't needed to rub off the crease on my eyelid. I love this product and I will be buying a full sized bottle in the near future.5
love this product, plan on purchasing the full size!5
I loved this product. It kept my eye makeup on all day. It is not too harsh. I have skin sensitivity and it did not irritate my skin.5