theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,302 Reviews 1,302 Reviews
4.2 out of 5 stars
5 Star
631
4 Star
423
3 Star
161
2 Star
61
1 Star
26
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Best Eye Primer I have used!
Sampled

This is a great product! Unlike other primers I have tried, this goes on silky smooth and is totally clear. It has a really nice finish and keeps eyeshawdow looking great all day!

5
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kept it together!
Sampled

This balm kept my heavily pigmented shadows from traveling all over the place while I dined and danced without a worry of touchup. Yay!

5
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GREAT PRODUCT
Sampled

This product has staying power. I put it on in the morning and I don't have to replenish my eyeshadow unless I want to intensify it if I am going out after work (often not necessary at all). The best thing about this product is that during eyeshadow application it stays were I put it. I don't have to clean up under my eyes, etc. Great!

5
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from me to you
Sampled

I just loved the smoothness of the product. It really did make my eye makeup stay on longer.

5
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Great primer
Sampled

I'm a big fan of theBalm, and this product is another hit from them! It takes very little product to use, and it has a nice tacky texture that helps glittery and fallout prone eyeshadows stay on all day without any issue. Better primer than UDPP in my opinion.

5
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A Smokey Eye's Best Friend
Sampled

I love using an eyeshadow primer when I do heavier eye makeup looks & I highly recommend this one. I've noticed a big difference in the life of my eyeshadow (less creasing and smudging) when I use this versus when I don't. Great product.

5
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Great Product
Sampled

i have tried many shadow primers, this one worked great and wasn't as heavy as most.

5
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Love this!
Sampled

Eye makeup looks great all day. Love this, can't wait to buy it.

5
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SO GREAT!
Sampled

I was hesitant about using this product at first. I mean, I am a huge Urban Decay Primer Potion fan. But this was actually a really great primer. It kept my eyeshadow looking great all day and a little goes a long way! love it!

5
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perfect eyes
Sampled

i had never used a primer for my eye make-up before but love this stuff. my eyeshadow stays on all day!!!

5
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