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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I must have really oily eyelids or something, because any time I try and wear eyeshadow (including waterproof!), it strays, mushes together in the crease, or disappears altogether. I've tried every eyelid primer I could find, but even the best has only prolonged the inevitable. This is the 1st and only product I've tried which really worked for me: eyeshadow still intact by end of day! I'm excited, and must buy more.5
This by far the best primer I have ever used. It goes on smooth and makes your eye shadow last for hours!5
I don't wear much eye shadow but this definitely exceeded my expectations. Feels great too!5
I only wear eyeshadow on occasion due to long term wear/smudging/creasing. I tried this over the weekend with a smokey eye. I work long hours in a bar where my skin/face is exposed to all the elements (smoke, heat, cold, watery eyes etc.) and by God this eyeshadow never once ran/smudged/creased. I cant wait to start wearing eyeshadow all the time again!5
I used this sample to hold some loud make up to a friend's birthday dancing event. It held my eye shadow really well! I was very pleased.5
I liked the product over all I have a couple of The Balm products now I just purchased a one of the Balm pallete and the primer goes great together. THank you Birchbox for introducing this brand to me...5
I normally use an eyeshadow primer but I was really surprised at how smooth and luxirous this felt when I put it on. It held my eye makeup for an entire day and well into the night (12+ hours) without so much as a smudge or any creasing! I will definitely buy this one again.5
I loved this stuff! I had been using another (more expensive) brand and had been pretty disappointed with it. I'm definitely going to purchase this. My skin is really oily and this product has held my eyeshadow longer than any other brand I've tried thus far.5
This is an AMAZING product!! I have never really been much of a fan of eyemakeup on me personally because no matter what kind of primer I use after a couple of hours my eyeshadow has smudge or rubbed off. With theBalm put a lid on it primer though my eyeshadow stays on all day. Even after running around outside with my son, by eyes look like they did when I left the house!! Great product!!!5
After years (literally) of trial-and-error with various eyeshadow and lid primers, I found Put a Lid On It in my monthly box, gave it a shot and I can honestly say theBalm delivers 100%! I spread just a half a pea-size dollop on both lids before applying my makeup, and I get beautiful, smooth eye makeup all day long. No creasing, no fading, no flaking, no smudging--a true miracle product. I came right back and bought the full size!5