theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,316 Reviews 1,316 Reviews
4.2 out of 5 stars
5 Star
639
4 Star
427
3 Star
162
2 Star
62
1 Star
26
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awesome
Sampled

I absolutely love this product. I have oily skin, and my eye makeup never makes it through the day. This product kept it on for 12+ hours without running or looking greasy.

5
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Wonderful Product Wins My Love
Sampled

I've never had an eye-lid primer work so effectively and maintain so well. I did a test run, and after using this product, my eye makeup will stay in place, crease-less, and smear/smudge free for over 36 hours (I even slept on it). Stellar product.

5
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Not just a cute product-actually useful.
Sampled

This stuff is great. You only have to use a tiny bit, and it makes your shadow stay put. It does make the shadow appear darker, and it is a bit hard to rub in once you've applied it, so use a light hand. However, I love the staying power it gives.

5
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really works
Sampled

I had no creasing of my concealer or eyeshadow all day long. really makes the eye makeup worth putting on!

5
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LOVE
Sampled

Loved this product! I've always had a problem with eye makeup creasing by the end of the day and this product solved my problem!

5
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Primer convert
Sampled

I had never used a primer before because I was afraid it would be too heavy and make my eyes oily. This product was neither of those things. Best of all, I only need a tiny amount each day, so this product will last awhile! It also lasts all day and has given life to my eye shadows.

5
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Great product!
Sampled

I typically do not wear eye shadow, but this product has made me rethink that. I even like to wear it on its own. It adds a light color and hides the crepeness.

5
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theBalm Put a Lid on it Eyelid Primer
Sampled

I really liked the eyelid primer, but I never have a problem with my eye shadow creasing so I feel as though it is an extra step while getting ready that isn't really necessary for me. But I did like the product and the color of my shadow stayed true.

5
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Love love love this!
Sampled

I love this product! I have "oily" eyelids and my eyeshadow never makes it to 10am. This product not only makes the color ten times bolder, but my eyeshadow stays on all day!

5
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Great primer
Sampled

I had never used a primer before for my eyeshadow, but had been contemplating trying it out so I was super excited when this sample showed up in my January Birchbox. I LOVE this primer. It goes on easy and I noticed a significant difference in the staying power of my eyeshadow. I would definitely recommend!

5
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