theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,297 Reviews 1,297 Reviews
4.2 out of 5 stars
5 Star
627
4 Star
422
3 Star
161
2 Star
61
1 Star
26
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sampled
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A little goes a long way!
Sampled

I had my doubts- I have used drugstore primers before without much success. However, its now 2pm, and a solid 8 hours after I put makeup on this morning, I still look AWESOME. Most of my eyeshadow and liner has usually floated down into undereye circles by this time in the day- it's all still exactly where I put it this morning, and still looks fresh.
I have relatively sparse brows, and what I really appreciate about this is that it helps my brow pencil and powder stay put too! I will definitely purchase!!

5
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Put a Lid on It
Sampled

I thought this product was amazing. I began having problems with my eyeshadow creasing during the work day and this product stops creasing throughout the whole day.

5
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The best prime ever!!!
Sampled

I just love this primer. Super easy to apply and it keeps eye shadow for hours.

5
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Wow! What a difference
Sampled

I never really thought about eye shadow primer, but it made a HUGE difference. The color stayed strong, it went on smooth and most of all, it stayed put. Normally, it feels like my shadow fades away in minutes. LOVE this product.

5
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Fantastic!
Sampled

This stuff is great! My eyeshadow has stayed on significantly longer since using it--and no smudge! I've tried a similar product, but this one was waaaay better.

5
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Fantastic!
Sampled

Eyeshadow tends to crease on my lids almost immediately after applying it - combination of my bone structure and having oily lids, I suppose. I only needed a very small amount of the primer and it made my shadow and liner last 8 hours. Love this!

5
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Awesome!!
Sampled

I love this product makes my eyelids so smooth and the perfect base for eyeshadow.

5
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Makeup lover
Sampled

This product has a lovely texture. Helps keep eye lids matte so shadow and liner stay. Great for false eyelashes too. Both strip and individual.

5
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This stuff WORKS!
Sampled

I have dabbled with primers in the past, but didn't find them to be particularly effective. Some would also dry slowly, or leave my lids feeling pasty. This stuff is AMAZING. No bleed at all under my eyes for a typical day of wear now. Lovelovelove!

5
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Awesome!
Sampled

This is a great lid primer. It's light and the color does not stand out - with an olive skin tone, primers can sometimes be pale. It kept my shadow on and prevented any dulling! I'd definitely recommend this.

5
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