theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,309 Reviews 1,309 Reviews
4.2 out of 5 stars
5 Star
635
4 Star
424
3 Star
162
2 Star
62
1 Star
26
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Love it!
Sampled

It felt great, and at the end of the day, my eyeshadow was still exactly where I put it.

5
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Great Product
Sampled

Great primer. Eyeshadow and liner did not move all day!

5
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Love this!
Sampled

I don't have trouble with creasing, but I do have trouble with shadow staying put for the evening. I've used this 3 times and each time my eye shadow looked the same at the beginning and end of the evening. I'm sold!

5
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Keeps everything in place!
Sampled

This is the best! I love my liquid eyeliner, but sometimes it makes a mess and marks on my top lid. With theBalm, nothing will move around or smudge! Two thumbs up!

5
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Best Shadow Primer Ever!!!
Sampled

I have used Urban Deccay for the past few years and this product blows that out of the water!

5
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Love it!
Sampled

I loved this product, my eyeshadow stayed on all day and took less shadow to be noticeable.

5
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love this !
Sampled

Love this primer, works must better than one I had bought at the drugstore. Goes on quickly and smoothly and definitely helps the eye shadow stay put !

5
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skeptical at first
Sampled

I noticed after I first applied to my eyelids the product seemed a little oily. My first thought was that my eyeshadow will end up creasing. I was wrong and end up loving this product. My eyeshadow stays on for the whole day without creases. Also, eyshadow glides on more evenly.

5
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Nice
Sampled

A little goes a long way and makes your eye shadow pop. Be careful not to overuse, or it will look like you put vaseline on your lids....

5
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Loved it
Sampled

Made my eyeshadow more vibrant and easier to apply. Only needed a small amount. Sample lasted a long time.

5
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