theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,302 Reviews 1,302 Reviews
4.2 out of 5 stars
5 Star
631
4 Star
423
3 Star
161
2 Star
61
1 Star
26
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skeptical at first
Sampled

I noticed after I first applied to my eyelids the product seemed a little oily. My first thought was that my eyeshadow will end up creasing. I was wrong and end up loving this product. My eyeshadow stays on for the whole day without creases. Also, eyshadow glides on more evenly.

5
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Nice
Sampled

A little goes a long way and makes your eye shadow pop. Be careful not to overuse, or it will look like you put vaseline on your lids....

5
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Loved it
Sampled

Made my eyeshadow more vibrant and easier to apply. Only needed a small amount. Sample lasted a long time.

5
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A Little Goeas A LONG Way!
Sampled

This eyelid primer is fantastic! At first I thought it would be too oily for my shadows and end up creasing but nothing could be further from the truth! It dries dry and smooth - no oily feeling. I have used MAC's eye primer for about a decade and it would almost always crease when it dried. This works just as well, if not better, and I need barely use a pin-drop-sized amount for each eye.

5
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Put a Lid on it... LOVE IT!
Sampled

I have had issues with eye shadow causing creases, and this kept my eye shadow fresh and in place all day! I am planning to buy some and use it on my wedding day!

5
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A little goes a long way!
Sampled

I had my doubts- I have used drugstore primers before without much success. However, its now 2pm, and a solid 8 hours after I put makeup on this morning, I still look AWESOME. Most of my eyeshadow and liner has usually floated down into undereye circles by this time in the day- it's all still exactly where I put it this morning, and still looks fresh.
I have relatively sparse brows, and what I really appreciate about this is that it helps my brow pencil and powder stay put too! I will definitely purchase!!

5
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Put a Lid on It
Sampled

I thought this product was amazing. I began having problems with my eyeshadow creasing during the work day and this product stops creasing throughout the whole day.

5
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The best prime ever!!!
Sampled

I just love this primer. Super easy to apply and it keeps eye shadow for hours.

5
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Wow! What a difference
Sampled

I never really thought about eye shadow primer, but it made a HUGE difference. The color stayed strong, it went on smooth and most of all, it stayed put. Normally, it feels like my shadow fades away in minutes. LOVE this product.

5
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Fantastic!
Sampled

This stuff is great! My eyeshadow has stayed on significantly longer since using it--and no smudge! I've tried a similar product, but this one was waaaay better.

5
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