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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
This is the best! I love my liquid eyeliner, but sometimes it makes a mess and marks on my top lid. With theBalm, nothing will move around or smudge! Two thumbs up!5
I have used Urban Deccay for the past few years and this product blows that out of the water!5
I loved this product, my eyeshadow stayed on all day and took less shadow to be noticeable.5
Love this primer, works must better than one I had bought at the drugstore. Goes on quickly and smoothly and definitely helps the eye shadow stay put !5
I noticed after I first applied to my eyelids the product seemed a little oily. My first thought was that my eyeshadow will end up creasing. I was wrong and end up loving this product. My eyeshadow stays on for the whole day without creases. Also, eyshadow glides on more evenly.5
A little goes a long way and makes your eye shadow pop. Be careful not to overuse, or it will look like you put vaseline on your lids....5
Made my eyeshadow more vibrant and easier to apply. Only needed a small amount. Sample lasted a long time.5
This eyelid primer is fantastic! At first I thought it would be too oily for my shadows and end up creasing but nothing could be further from the truth! It dries dry and smooth - no oily feeling. I have used MAC's eye primer for about a decade and it would almost always crease when it dried. This works just as well, if not better, and I need barely use a pin-drop-sized amount for each eye.5
I have had issues with eye shadow causing creases, and this kept my eye shadow fresh and in place all day! I am planning to buy some and use it on my wedding day!5
I had my doubts- I have used drugstore primers before without much success. However, its now 2pm, and a solid 8 hours after I put makeup on this morning, I still look AWESOME. Most of my eyeshadow and liner has usually floated down into undereye circles by this time in the day- it's all still exactly where I put it this morning, and still looks fresh.
I have relatively sparse brows, and what I really appreciate about this is that it helps my brow pencil and powder stay put too! I will definitely purchase!!