theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,303 Reviews 1,303 Reviews
4.2 out of 5 stars
5 Star
632
4 Star
423
3 Star
161
2 Star
61
1 Star
26
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Fantastic!
Sampled

This stuff is great! My eyeshadow has stayed on significantly longer since using it--and no smudge! I've tried a similar product, but this one was waaaay better.

5
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Fantastic!
Sampled

Eyeshadow tends to crease on my lids almost immediately after applying it - combination of my bone structure and having oily lids, I suppose. I only needed a very small amount of the primer and it made my shadow and liner last 8 hours. Love this!

5
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Awesome!!
Sampled

I love this product makes my eyelids so smooth and the perfect base for eyeshadow.

5
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Makeup lover
Sampled

This product has a lovely texture. Helps keep eye lids matte so shadow and liner stay. Great for false eyelashes too. Both strip and individual.

5
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This stuff WORKS!
Sampled

I have dabbled with primers in the past, but didn't find them to be particularly effective. Some would also dry slowly, or leave my lids feeling pasty. This stuff is AMAZING. No bleed at all under my eyes for a typical day of wear now. Lovelovelove!

5
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Awesome!
Sampled

This is a great lid primer. It's light and the color does not stand out - with an olive skin tone, primers can sometimes be pale. It kept my shadow on and prevented any dulling! I'd definitely recommend this.

5
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Great lid primer!
Sampled

I use Smashbox's primer. I never use spot specific primers. This one worked really well for my shadow. Usually my all over primer is fine, but I do see it failing later in the day. This one worked great ALL DAY on my eye shadow. Would totally buy this and plan to!

5
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Makes my eyeshadow shinier
Sampled

I really noticed how much more of the color came through of my eyeshadow when using this product (I use mostly the Naked2 palate from Urban Decay). I've used other primers before that felt sticky when I opened and closed my eyes, but this one goes on smooth and blends well. It does make the color pop and some shades look a bit more metallic over this primer, which may not be perfect for all situations, but I liked the look so it worked for me.

5
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Love it!
Sampled

Just a little bit will work for this product. Helps keep my eyeshadow smooth and smudge free all day!

5
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Wonderful!
Sampled

I've been using Urban Decay for a long time, but this might be my new choice! Works great and makes my shadow last!

5
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