Create a free account to check out faster, store multiple shipping addresses, view and track your orders in your account, and much more.
Please enter your password to continue.
This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I fell in love with eyeshadow primers several years ago and will now never wear eyeshadow without applying a primer first. They are just absolutely necessary. I've tried several different ones and this one is pretty good. I didn't like that the hole where the primer came out was a little large so it's a little difficult to control how much comes out and I ended up squeezing out way too much... A little goes a long way with these eyeshadow primers. The one I'm currently using is Two Faced Shadow insurance which comes out much more slowly so you can control it better. I've also used Urban Decay's potion primer and Nars Smudge Proof primer which both have a sponge stick to apply it which also helps you control how much you use. In my opinion, they all do the same thing and one isn't noticeably better than another. I just like the way Two Faced comes out of the tube.4
All right so I'm new at this whole pampering, girly girl thing. I had no idea that this type of product existed, lol. I don't typically have an issue with creasing but I am one of those people who my makeup just vanishes halfway through the night. First time ever that my eyes looked the same at bedtime as they did at the start of the night. I'm sold!4
Used the product and my shadow lasted all day! It also made my gel liner go on smoother. Pretty great product!4
I recently got the Urban Decay primer and it made such a difference on what i had already thought was good shadow. This product from The Balm (a lesser known brand, to me) is comparable. It glides on w a finger really easily and the shadow just sits right on top of it.
Good job BB!
This worked well to make sure your eye shadow doesn't crease throughout the day. It feels a little oily, and you have to be careful about making sure it is put on evenly. If not, the eyeshadow can be darker in some spots than others.4
i feel this product worked well keeping my shadow on. With a tint of color, it neutralized my eye lid to show the true eye shadow color without having a heavy consistency or opaque color.4
I really liked this primer. My eyeshadow seemed to be brighter and stayed on longer, plus it prevented it from creasing. I'd definitely recommend it.4
The texture of this product is great and it does glide on the lids smoothly. I do have to caution not to use too much as if you do so it may slightly settle into the crease of the lid. Other than that it is a solid eye shadow primer that keeps your shadow on your lids!4
I thought this worked great. I have used so many different eye primers and this one I would rate up there with some of my favs.4
It's nice, and it definitely holds. I think I was expecting something with a little color correction - my eyelid crease is fairly dark, and the packaging made me think it would brighten a little.
If you are looking for something that won't interfere with your shadow at all, this is definitely worthwhile.