theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,303 Reviews 1,303 Reviews
4.2 out of 5 stars
5 Star
632
4 Star
423
3 Star
161
2 Star
61
1 Star
26
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I love The Balm

I recently got the Urban Decay primer and it made such a difference on what i had already thought was good shadow. This product from The Balm (a lesser known brand, to me) is comparable. It glides on w a finger really easily and the shadow just sits right on top of it.

Good job BB!

4
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This product is great!
Sampled

I like this primer for the primary reason that the formula is clear! I have a tan skin tone, so most "skin tone" primers do not match my eyelids. The clear formula makes it easier for me to wear eyeshadow without worrying if the primer is completely covered up.

5
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Felt a little thick, but worked well
Sampled

I didn't love the texture, but it worked well to hold my shadow in place.

3
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Stays well, little oily
Sampled

This worked well to make sure your eye shadow doesn't crease throughout the day. It feels a little oily, and you have to be careful about making sure it is put on evenly. If not, the eyeshadow can be darker in some spots than others.

4
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couldn't tell it was on!
Sampled

This product is great! I didn't have to use much at all and couldn't even tell it was on! my eyeshadow stayed on all day even though my lunch time workout!!!

5
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AMAZING STUFF!
Sampled

have really oily skin and have trouble keeping my eyeshadow to stay. This was an amazing product. As soon as my sample runs out, I"ll be running straight here to buy some more!!

My eyeshadow stayed over 15 HOURS! without a crease or smudge. I was blown away!

5
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color stay day with product
Sampled

i feel this product worked well keeping my shadow on. With a tint of color, it neutralized my eye lid to show the true eye shadow color without having a heavy consistency or opaque color.

4
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Nice Product!
Sampled

The texture of this product is great and it does glide on the lids smoothly. I do have to caution not to use too much as if you do so it may slightly settle into the crease of the lid. However, it does keep your shadow in place and looking fresh! I love the Balm!

5
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Awesome product!
Sampled

Love this eyelid primer! It's super creamy and a little goes a long way!

5
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Long lasting
Sampled

I really liked this primer. My eyeshadow seemed to be brighter and stayed on longer, plus it prevented it from creasing. I'd definitely recommend it.

4
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