Birchbox Subscribe to Birchbox Subscribe to BirchboxMan Shop Birchbox Shop BirchboxMan Gift Birchbox BirchboxMan
Makeup Hair Skincare Fragrance Bath & Body Lifestyle Accessories Tools Nails Gifts with Purchase $25 and Under Birchbox Exclusives Best Sellers Limited Edition Boxes Birchbox Discovery Kits Value Sets What’s New Sale Brands for Women Latest Articles and Videos
Skincare Hair Body Beard Shave Fragrance Apparel & Accessories Gifts with Purchase Sampled This Month $25 and Under Best Sellers BirchboxMan Exclusives BirchboxMan Collections Gift Sets Sale What’s New Brands for Men View the Guide

theBalm® cosmetics Put A Lid On It® Eyelid Primer

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put A Lid On It® Eyelid Primer
4.2 out of 5 stars, based on 1,378 Reviews 1,378 Reviews
4.2 out of 5 stars
5 Star
685
4 Star
436
3 Star
168
2 Star
63
1 Star
26
my profile
people who
purchased
sampled
Skin type
Normal
Dry
Oily
Combination
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Just ok
Sampled

While this primer did seem to work, I don't like it as much as the urban decay primer. My eyeshadow didn't last quite as long with this.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Oily
Sampled

This is oilier compared to other eye primers, I would recommend Urban Decay over this.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Works great
Sampled

This product works great.. My eyeshadow stayed put all day and it seemed to go on better.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
no different
Sampled

I wear eye makeup everyday. I just wasnt thrilled with one more thing to put on in the a.m. that didn't make a difference.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Like it
Sampled

Adorable packaging! A little bit of this product goes a long way. Worked well for me!

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Basic Eye Primer
Sampled

I've used several other eye primers. This primer didn't work any better or any worse than the primers that I have used in the past. I probably won't purchase this product, because there are others that work just as well and cost less.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
pretty okay
Sampled

I didn't particularly like the texture of this product. It seemed a little too watery when i put it on. Also, my eyeshadow only stayed on for a couple hours and then almost completely disappeared.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Put a lid on it
Sampled

This is actually a pretty good primer. Goes on very smooth and feels silky. Plus a little goes a long way!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Creases no more!
Sampled

Great product! Totally and completely eliminated annoying eyeshadow creases. I think it also helps my eyeliner stay in place for longer. I no longer have shadow and liner everywhere at the end of the workday. Highly recommend!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Impressed
Sampled

I was impressed by how easy it glides on. It is very light and seriously smooths on easier than I had imagined. You really do get crease free shadow all day. Plus it helped my eyeliner not get smudged by the occasional eye rub at the office.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No