theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,359 Reviews 1,359 Reviews
4.2 out of 5 stars
5 Star
672
4 Star
432
3 Star
166
2 Star
63
1 Star
26
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not for me
Sampled

i dont use eyeshadow much, when I did to use this product, I didnt notice my shadow become brighter or stay on longer

1
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good stuff
Sampled

i use a few different brands for primer and this is one of them, it's pretty good.

4
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Eye Primer
Sampled

Awesome product! Normally I have can't wear eyeshadow because of creasing but this primer keeps shadow perfect all day!

5
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It did the job
Sampled

It's a lot lighter than the primer that I normally use and prefer a primer with a little more coverage; but it did work to keep my eyeliner in place all day, so it did do it's job.

3
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Pretty Darn Good
Sampled

I have used this primer a couple of times, but I am not sold on it being any better than some other brands that I have. It does last throughout the day, but I have pretty normal skin, so I don't know how it would last on oilier skin. All in all - I would buy again.

4
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Love it!
Sampled

I love this product. I put it on at 5am before work and at 7pm my eyeshadow is still on and looking good. I will def. add this product to my morning beauty regimen.

5
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Okay - not wonderful
Sampled

Okay, I'm obsessed with theBALM's Mary Louminizer, but this just didn't make the cut for me. Overall, it's an okay product, but I think it could be better.

3
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Put a Lid On It
Sampled

Nothing special, here. Just like most of the other primers on the market.

2
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Just fine
Sampled

I usually don't use eye shadow primer but I do find it necessary in some situations. I found the texture a little oily and wasn't that impressed by it.

3
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not crazy about eye primers
Sampled

I don't like the idea of an additional step when applying makeup unless I can see a definite difference. It might have helped keep eye shadow on my eyelids, but not enough to make me want to spend extra time and money to use it.

4
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