theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,297 Reviews 1,297 Reviews
4.2 out of 5 stars
5 Star
627
4 Star
422
3 Star
161
2 Star
61
1 Star
26
my profile
people who
purchased
sampled
Skin type
Normal
Dry
Oily
Combination
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Great Primer
Sampled

This is now one of the staple products in my makeup drawer. This keeps my eye makeup where it should be and makes it brighter without smudging.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
It Really Works!
Sampled

I have tried quite a few lid primers. Some actually accentuate the skin on your lids by making your shadow stay in place even more in the creases. This product provides just enough staying power to be effective, but not so much that it makes wrinkles look even more prominent. Love love love.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
great
SampledPurchased

I had a tiny sample of this primer and when i finished it i had to purchase the full size one. its so good i keeps my eyeshadow from creasing all day even with my oily eyelids.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Best eyeshadow primer!
Purchased

Love it! Best eyeshadow primer! I work 12 hour shifts and my eyeshadow stays put all night! It goes on clear so it won't mess with your color! Good buy!!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
this stuff works!
Sampled

This is my favorite eyelid primer, it keeps color on til the next day if you don't wash it off. It works great

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Best eyelid primer
SampledPurchased

This product works amazingly well. My eyeshadow stays on from the time I put it on until I wash my face before bed. It also prevents eyeshadow from building up in the crease of the eyelid.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
in love
Purchased

I LOVE this primer. I'm obsessed with it. I used my points to get it and was skeptical of eyeshadow primer before this. I want to use a primer to get the best wear out of my shadow. I have been using UD primer in eden, I really enjoyed that primer but it almost made my shadow stick TOO well..if that makes sense. My face make up would wear throughout the day but my eyeshadow was too stark in Contrast. It also leaves no room to fix mistakes. Once your eyeshadow is on theres no getting it off. With the balm primer it keeps your shadow on all day but leaves room for some wear and and to fix it if need be. It's not thick and goes on smooth. I would suggest this product to everybody.

4
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
Oily
Purchased

This primer is oily on my lids, and it takes too long to dry. Also, by the time i get to work, my eyeliner is already smudging into the creases of my eyes and my eyeshadow fades fairly quickly throughout the work day. Not my favorite primer.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
be patient, it's worth it!!
Purchased

I finally figured out how to use this stuff right. To get the optimum benefit of this primer, you need to use enough to cover your full lid, close your eyes and let it set in the air for 30 seconds or so before putting on your shadow. That's a little bit of a hassle, but it's WORTH IT. This is the best primer I've ever used. I can sleep in my eye shadow (don't judge) and it still looks as good as when I first put it on the next morning.

4
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No
The Best Eye Primer!
Purchased

I have tried a few eye primers, this by far is the best of them all! My eye makeup is still firmly in place the next morning if I don't get a chance to wipe it off the night before and it looks almost as perfect as it did when I first put it on. I will buy this over and over again! You only need need the size of a pin head for each eyelid!

5
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No