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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I LOVE this primer. I'm obsessed with it. I used my points to get it and was skeptical of eyeshadow primer before this. I want to use a primer to get the best wear out of my shadow. I have been using UD primer in eden, I really enjoyed that primer but it almost made my shadow stick TOO well..if that makes sense. My face make up would wear throughout the day but my eyeshadow was too stark in Contrast. It also leaves no room to fix mistakes. Once your eyeshadow is on theres no getting it off. With the balm primer it keeps your shadow on all day but leaves room for some wear and and to fix it if need be. It's not thick and goes on smooth. I would suggest this product to everybody.4
This primer is oily on my lids, and it takes too long to dry. Also, by the time i get to work, my eyeliner is already smudging into the creases of my eyes and my eyeshadow fades fairly quickly throughout the work day. Not my favorite primer.2
I finally figured out how to use this stuff right. To get the optimum benefit of this primer, you need to use enough to cover your full lid, close your eyes and let it set in the air for 30 seconds or so before putting on your shadow. That's a little bit of a hassle, but it's WORTH IT. This is the best primer I've ever used. I can sleep in my eye shadow (don't judge) and it still looks as good as when I first put it on the next morning.4
I have tried a few eye primers, this by far is the best of them all! My eye makeup is still firmly in place the next morning if I don't get a chance to wipe it off the night before and it looks almost as perfect as it did when I first put it on. I will buy this over and over again! You only need need the size of a pin head for each eyelid!5
This makes my eyeshadow look fantastic! The primer really keeps my eyeshadow on all day, without it looking greasy. I recommended this to my sister and she loves it too!5
Goes on very smoothly, keeps your shadows looking fresh and the way you applied them. Great product, as are all of their line!5
I was not very impressed with this eyelid primer. The formula was creamy, almost too creamy, but did go on smoothly. I do not think it added any staying power to my eye shadow.2
I have tried Urban Decay, which is a bit thick but holds shadow like a dream. I have also tried Nars eyeshadow primer, which comes in a tube with wand system that doesn't allow you to use up all the product. Now I have tried this little gem, Put A Lid On It. This stuff goes on silky smooth, holds shadow in place, makes shadow colors more vivid, and doesn't leave and funky edges; where the primer ends and eyeshadow extends past. Great primer.5
Best primer I've ever used! My eye makeup rarely stays put so I have tried many different primers - theBalm's product seems to be the only one that stays all day. My new go-to product for everyday!5
I've bought a lot of products from the Birchbox ship, this was a rare bust. I got it several months ago and have used it numerous times. All it does is make my eyelids feel oily. Eyeshadow disappears within a couple of hours. Eyeliner pencils can't get any traction, and skip. Eyeliner powder transfers right up to my under-brow area. I mean, you can see the whole line up there. Kind of amazing. And not in a good way. I'm giving up on it.1