theBalm® cosmetics Put A Lid On It® Eyelid Primer

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put A Lid On It® Eyelid Primer
4.2 out of 5 stars, based on 1,376 Reviews 1,376 Reviews
4.2 out of 5 stars
5 Star
683
4 Star
436
3 Star
168
2 Star
63
1 Star
26
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people who
purchased
sampled
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Age
17 & under
18-24
25-34
35-44
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lasts all day
Purchased

I used this on a really hot day where I usually sweat a lot in my T-Zone. This was very effective and definitely happy I purchased.

5
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Very good
Purchased

Very good product, makes your eyes ready for any and all types of shadows. Makes the colors pop more and easier to put on

5
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An inexpensive primer that works
Sampled

My new favorite. Good enough to make me stop using ChapStick on my eye lids.

4
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Favorite things
Purchased

Well first I'll say the i was introduced to TheBalm by Birchbox and fell in love with the packaging and was impressed with the product inside. I can't get enough. I want to oun every product that TheBalm has in their line. This eyelid primer is awesome it does the job perfectly and the packaging is oh so cute. I love TheBalm.

5
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lip balm
Sampled

I really liked this one. It didn't taste gross and made my lips soft

4
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my savior

I have beyond oily eyelids, which are the banes of my existence and I hate wasting the beautiful eyeshadows I've amassed when I know even the most beloved Insurance and Potion type eyelid primers will fail me and my eyeshadow will be creased by the time I arrive wherever I'm going that day. It's hard to want to put on eyeshadow if I know it'll be a creased mess 30 minutes later!

I've had a sample of this laying around for a very very long time. I decided on a whim to give it a shot today, and I can't believe I've had this magic primer sitting in a box all this time. 12 hot southern hours after putting on a highly pigmented shimmery copper eyeshadow and it was looking fresh and crease-free. Hallelujah.

5
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Keeps my eye makeup looking great.
Purchased

I bought this because I was tired of looking like I wasn't wearing eye makeup by the end of the night. It works well to keep it on. I do make sure I let it dry for a minute before applying any eye makeup.

5
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READ ME!

I know the rules about sleeping with make up on. However, I used this primer and put on eyeshadow at 7 AM yesterday morning, worked all day, came home, cried, went to bed, and woke up this morning with my eyeshadow still PERFECT.

5
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Did Not Keep My Shadow On
SampledPurchased

I still struggle to find a primer that holds my shadow on all day. No matter what I do it ends up creasing mid day and this product was no different. I will say it held it better than most but for the cost I wish it held it more. My go to is still a drug store brand, and sad to say it held up better than this did.

2
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Never knew I needed it until I received it!!

I have never tried an eyelid primer prior to receiving a sample of this product, and WOW! I have deepset, but not quite hooded eyes, and this product really helped keep everything in place! It soaked in very quickly so I didn't have to wait to start working on the rest of my look!

5
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