Create a free account to check out faster, store multiple shipping addresses, view and track your orders in your account, and much more.
Please enter your password to continue.
This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I've been on a huge thebalm kick lately; I just can't get enough of the wonderful products and adorable packaging. I work long days, and cannot STAND creasing, so was looking for a serious primer that would keep my eye makeup intact all day. This absolutely does the trick. I can leave for work at 6:30AM, work all day, and go out after work and I swear my eye makeup looks exactly the same at 9:30 PM. Zero creasing, zero touchups required. I also love that this is a true sheer formula; it doesn't sparkle or shimmer or tint my eyelids. Feels a bit thick out of the tube, but absorbs so quickly on the lids it doesn't feel like anything. You only need the tiniest amount, so I'm sure this will last forever!5
Goes on clear when it looks like it would have a tint. Does a pretty good job of keeping the shadow on all day and not clumping eyeliner and makeup at the crease of the lid.3
I have yet to try another shadow primer that out-performs theBalm's Put a Lid On It. This product keeps my eye shadow crease-free all day long. It goes on easily and sets quickly. Also, it doesn't dry-out my eyelids, as can be the case with some primers/anti-crease products. This is a staple product for me -- I use it every time I wear eye shadow.5
I really like this primer. It really made my shadow stay in place all day without creasing. It is a product that I will be using everyday!4
I purchased this after seeing online reviews that it was effective but also moisturizing. I have oily lids but can also get dry patches, so I was hoping to find something to remedy the latter issue.
I've only used this on a couple of occasions, but definitely noticed that my shadow stayed on much better, I saw no creasing, and my dry patches are going away.
I'm a novice when it comes to make-up and I got where I wasn't wearing eye shadow because it always wore off and merged into the crease of my eyelid, then I got this after reading reviews and I LOVE this product. It really does make your shadow stay in place. TIP: Let it dry completely for the 1+ minute before you add shadow or your will notice creasing.5
I love this product soooo much it works so well
Wish I had more then one!!!!
Things I like: allows eye shadow to stick for longer wear and enhances color. Things I dislike: no color or shimmer, strange waterproof feeling.3
I loved this eyeshadow primer so much! Ive used this so many times amd i just got it i also love using this and then putting on the cindy lou manizer eyeshadow. i also really love this product because it applys very well and it has a good smell sort of like a very light almond/ vanilla smell but not too snelly. I really like how it makes your eyeshadow stay on all day and makes your eyeshadow pop!5
I really like how this primer make my eyeshadow more visible n last loner without smudging. Plus has a nice feel to it.5