theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,298 Reviews 1,298 Reviews
4.2 out of 5 stars
5 Star
628
4 Star
422
3 Star
161
2 Star
61
1 Star
26
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The Best Eye Primer!
Purchased

I have tried a few eye primers, this by far is the best of them all! My eye makeup is still firmly in place the next morning if I don't get a chance to wipe it off the night before and it looks almost as perfect as it did when I first put it on. I will buy this over and over again! You only need need the size of a pin head for each eyelid!

5
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Love it!
Purchased

This makes my eyeshadow look fantastic! The primer really keeps my eyeshadow on all day, without it looking greasy. I recommended this to my sister and she loves it too!

5
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Does just what it claims!
Purchased

Goes on very smoothly, keeps your shadows looking fresh and the way you applied them. Great product, as are all of their line!

5
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Creamy formula, but nothing special
Sampled

I was not very impressed with this eyelid primer. The formula was creamy, almost too creamy, but did go on smoothly. I do not think it added any staying power to my eye shadow.

2
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Great primer
Purchased

I have tried Urban Decay, which is a bit thick but holds shadow like a dream. I have also tried Nars eyeshadow primer, which comes in a tube with wand system that doesn't allow you to use up all the product. Now I have tried this little gem, Put A Lid On It. This stuff goes on silky smooth, holds shadow in place, makes shadow colors more vivid, and doesn't leave and funky edges; where the primer ends and eyeshadow extends past. Great primer.

5
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Favorite primer
SampledPurchased

Best primer I've ever used! My eye makeup rarely stays put so I have tried many different primers - theBalm's product seems to be the only one that stays all day. My new go-to product for everyday!

5
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oily eyelids
Purchased

I've bought a lot of products from the Birchbox ship, this was a rare bust. I got it several months ago and have used it numerous times. All it does is make my eyelids feel oily. Eyeshadow disappears within a couple of hours. Eyeliner pencils can't get any traction, and skip. Eyeliner powder transfers right up to my under-brow area. I mean, you can see the whole line up there. Kind of amazing. And not in a good way. I'm giving up on it.

1
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Excellent primer
Sampled

I resisted primers for a long time. This totally changed my mind. I love how it makes eye shadow look. It helps with melting on hot days! I rode into work and my eye makeup still looked fresh!! Well worth the price, and a little goes a long way!

5
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A must!
Sampled

I am always surprised at the staying power this primer has. I'm new to the world of primer's and this has become a daily staple. A small amount goes a long way, even lasting through a night of dancing!

5
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Great
Purchased

This is a great primer. I have extremely oily lids, and this cream helps my liner stay in place all day.

4
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