theBalm® cosmetics Put A Lid On It® Eyelid Primer

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put A Lid On It® Eyelid Primer
4.2 out of 5 stars, based on 1,366 Reviews 1,366 Reviews
4.2 out of 5 stars
5 Star
677
4 Star
434
3 Star
166
2 Star
63
1 Star
26
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great primer

What a great primer! By far my favorite. I use to use urban decay primer potion until i got this for christmas. Now I use this everyday!

5
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Velvety for sure.
Purchased

This product follows it's description to a tee. It is super velvety to apply and my eye shadow does stay smudge-free for hours. Now with that, can I say that my eye shadow looked 100% at 5pm as it did at 5am? Eh. Regardless this does exactly what it says. I have used wand type eye lid primers before and have noticed they dry out very quickly in the bottle so I am hopeful that since this is a tube that it'll hold fast. So far so good.

4
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No color or shimmer, keeps shadow in place
Purchased

I needed a primer but didn't want something that added color or shimmer to my lids prior to shadow application. This one does just that! The only thing I think is weird is the consistency. It's described as velvety but to me it's just kind of oily, but it does the job and I'm pleased.

4
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Finally a believer in primer!
Purchased

I got this as a sample a few months ago, and was excited just from the brand alone TheBalm always nails it on quality and is super fun and cute. Then I tried the primer and fell in love, my small sample size bottle lasted me about 4 months and was half the size ( if not less) of the full size tube, the full size also has a small pointed tip opening so the small problem I had of not being able to control the amount the tube gave me with the sample was solved, this will last me 7 or 8 months, well worth the price. My shadow never creases anymore, I also have watery eyes so without this primer my shadow usually ended up streaky and patchy on my eyes after a few hours because I have to dab them with tissue.

5
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Great primer!
Sampled

This is a fantastic primer for your eyelids. It's not greasy or too sticky. It kept my shadow from creasing. However, it didn't help with the vibrancy of the colors.

4
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The best primer I've tried!
Sampled

This primer goes on sheer and smooth, and a little goes a long way. It took me forever just to get through my little sample tube!

5
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Love
Sampled

Love this eye primer! Great for making shadow stay in place.

5
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feels good but is it necessary?
Sampled

I thought this eyelid primer felt soft and velvety smooth but I just don't feel like an eyelid primer is necessary. I really don't have problems with the shadows I use staying "bright and smudge-free for hours" so I don't think this product would be something that I would purchase.

3
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Need this product every day!
SampledPurchased

This has become a staple of my simple make-up routine. It keeps my liner and shadow crease-free and matte. KEEP IN MIND - This will become powdery and noticeable after 2 years (I still have some left!?) so replace after that if you have any - a little goes a long way!

5
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Loving it!

Loving the product so far! It is easy to use and my eye makeup stays put all day! Sampled, now I want to buy the full product.

5
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