theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,303 Reviews 1,303 Reviews
4.2 out of 5 stars
5 Star
632
4 Star
423
3 Star
161
2 Star
61
1 Star
26
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Favorite primer
SampledPurchased

Best primer I've ever used! My eye makeup rarely stays put so I have tried many different primers - theBalm's product seems to be the only one that stays all day. My new go-to product for everyday!

5
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oily eyelids
Purchased

I've bought a lot of products from the Birchbox ship, this was a rare bust. I got it several months ago and have used it numerous times. All it does is make my eyelids feel oily. Eyeshadow disappears within a couple of hours. Eyeliner pencils can't get any traction, and skip. Eyeliner powder transfers right up to my under-brow area. I mean, you can see the whole line up there. Kind of amazing. And not in a good way. I'm giving up on it.

1
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Excellent primer
Sampled

I resisted primers for a long time. This totally changed my mind. I love how it makes eye shadow look. It helps with melting on hot days! I rode into work and my eye makeup still looked fresh!! Well worth the price, and a little goes a long way!

5
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A must!
Sampled

I am always surprised at the staying power this primer has. I'm new to the world of primer's and this has become a daily staple. A small amount goes a long way, even lasting through a night of dancing!

5
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Great
Purchased

This is a great primer. I have extremely oily lids, and this cream helps my liner stay in place all day.

4
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CHANGED MY LIFE. THIS IS THE BEST
Purchased

I always, always had eyeshadow clumped in my crease by the end of the day no matter what. I guess I have greasy eyelids? I don't know. What matters is that since I started using this product, my eyeshadow stays put longer than I would ever need it to. I will never stop using this product, it is incredible. Definitely worth the price

5
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Great eye primer
Sampled

I had never given eye primers a second thought until I tried this sample in my box. It does truly help your eye makeup stay on better and last longer, it also gives your eye lids a smooth base on which to start. As soon as I run out I will buy a full version of this.

5
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Great product
Sampled

This product really works. It keeps my eyeshadow from rubbing off for the whole day. You do not have to use that much of it, so the tube can last you for awhile. Must have.

4
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Great primer
Purchased

This primer works great. I've used it with powder shadow, crime shadow and shadow sticks and it helps them all stay put all day.

5
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Nice Primer
Purchased

This primer is colorless, goes on smoothly. A little goes a long way. My eye shadow stays in place all day. I replaced a pink toned eyelid primer with this product. This works better for me.

4
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