Create a free account to check out faster, store multiple shipping addresses, view and track your orders in your account, and much more.
Please enter your password to continue.
This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
This has become a staple of my simple make-up routine. It keeps my liner and shadow crease-free and matte. KEEP IN MIND - This will become powdery and noticeable after 2 years (I still have some left!?) so replace after that if you have any - a little goes a long way!5
Loving the product so far! It is easy to use and my eye makeup stays put all day! Sampled, now I want to buy the full product.5
I've always had an issue with creasing shadow or smudges. I've tried so many primers. I walked into a store and saw this one - the balm products are wonderful (my favorite highlighter is from here!) - but this one takes the cake! It takes a minute for it to set and is a bit sticky, but it doesn't clump or pill up and makeup stays put all day. I highly recommend this!5
I didn't really believe eyelid primers were beneficial or effective before using this product. Feels smooth and silky, non irritating and creates a nice evenly colored skin tone for shadows.
I feel like I mention this in every review I write...but keeping makeup on my face through the muggy and incredibly HOT Texas summers is a real trial. After reading great reviews for this product I decided to try it out. I've used other brands before and they were alright, but this one takes the cake. It glides on smoothly and my eyeshadow DOES. NOT. MOVE. In fact, a good portion of the rest of my makeup faded throughout the day, but the eyeshadow looked just as good as it did when the day started out.
It's not sticky, but the eyeshadow definitely sticks to it. I've got a normal skin type, though my eyeshadow always creases if I don't use a primer. Love theBalm products in general, but this one is definitely a keeper!
This product is a must have. I just purchased and used it for the first time. What an incredible difference when it came to applying and blending my eye colors. It is velvety and my eye makeup stayed on all day. It does what it says it does and is now my go-to product for priming my eyes. Worth the money!5
Love this primer. It has just enough grip to hold onto your shadow without making it impossible to blend. Plus you only need a tiny amount, so this sample is going to last me a long time!5
This is what I have been waiting for! My eyeshadow doesn't crease even after a long day or night out. Eyeshadow never really shows up well on me, but this helps give it a little more intensity. I love it!5
This product helps shadows last all day and worn alone can stop oily eyelids from being bothersome. It's worth every penny.5
Before this product I didn't like to wear eye shadows because it would crease by mid day. This product feels great going on eyes and helps concealer and eye color stay on for those 18 hr days. I fell asleep one night in makeup and woke up next day with eye makeup fully intact. I'm buying this product as gifts for friends and fam. I can finally enjoy all the beautiful eye makeup out there!!5