theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,338 Reviews 1,338 Reviews
4.2 out of 5 stars
5 Star
656
4 Star
430
3 Star
164
2 Star
62
1 Star
26
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Long lasting

I loved this eyeshadow primer so much! Ive used this so many times amd i just got it i also love using this and then putting on the cindy lou manizer eyeshadow. i also really love this product because it applys very well and it has a good smell sort of like a very light almond/ vanilla smell but not too snelly. I really like how it makes your eyeshadow stay on all day and makes your eyeshadow pop!

5
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Like it
Purchased

I really like how this primer make my eyeshadow more visible n last loner without smudging. Plus has a nice feel to it.

5
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great primer

What a great primer! By far my favorite. I use to use urban decay primer potion until i got this for christmas. Now I use this everyday!

5
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Finally a believer in primer!
Purchased

I got this as a sample a few months ago, and was excited just from the brand alone TheBalm always nails it on quality and is super fun and cute. Then I tried the primer and fell in love, my small sample size bottle lasted me about 4 months and was half the size ( if not less) of the full size tube, the full size also has a small pointed tip opening so the small problem I had of not being able to control the amount the tube gave me with the sample was solved, this will last me 7 or 8 months, well worth the price. My shadow never creases anymore, I also have watery eyes so without this primer my shadow usually ended up streaky and patchy on my eyes after a few hours because I have to dab them with tissue.

5
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The best primer I've tried!
Sampled

This primer goes on sheer and smooth, and a little goes a long way. It took me forever just to get through my little sample tube!

5
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Love
Sampled

Love this eye primer! Great for making shadow stay in place.

5
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Need this product every day!
SampledPurchased

This has become a staple of my simple make-up routine. It keeps my liner and shadow crease-free and matte. KEEP IN MIND - This will become powdery and noticeable after 2 years (I still have some left!?) so replace after that if you have any - a little goes a long way!

5
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Loving it!

Loving the product so far! It is easy to use and my eye makeup stays put all day! Sampled, now I want to buy the full product.

5
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Yes! All the way!

I've always had an issue with creasing shadow or smudges. I've tried so many primers. I walked into a store and saw this one - the balm products are wonderful (my favorite highlighter is from here!) - but this one takes the cake! It takes a minute for it to set and is a bit sticky, but it doesn't clump or pill up and makeup stays put all day. I highly recommend this!

5
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Impressive
Purchased

I didn't really believe eyelid primers were beneficial or effective before using this product. Feels smooth and silky, non irritating and creates a nice evenly colored skin tone for shadows.

5
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