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theBalm® cosmetics Put A Lid On It® Eyelid Primer

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put A Lid On It® Eyelid Primer
4.2 out of 5 stars, based on 1,378 Reviews 1,378 Reviews
4.2 out of 5 stars
5 Star
685
4 Star
436
3 Star
168
2 Star
63
1 Star
26
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Best Shadow Primer I've Used
Purchased

My eyelids repel eye shadow. I've tried many shadow primers and this one is my favorite to date. Waiting a minute after applying the primer before applying shadow is very important, but the results are great. I get good-to-excellent shadow retention for up to 10 hours.

5
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No worries about smudging or running with this!
Purchased

After a week in Brazil, with all of its glorious heat and humidity, I was hooked. My eye makeup never smudged, even while partying at Carnival!

5
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Works great
Purchased

I purchased this primer hoping it would work as well as the other theBalm products I have and it did not disappoint. It goes on smoothly and dries quickly, but more importantly it holds shadow in place all day. It's a great product!

5
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LOVE!!
Purchased

This stuff is like eyeshadow superglue! I put eyeshadow on last night at 6pm as a test, and its 530pm the next day and it is still there! No touchups! Awesome stuff!

5
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Wonderful!

I had never tried a primer before and I was pleasantly surprise with this one. My eyeshadow and eyeliner stayed bright and remained smudge free until evening when I went to take it off.

5
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Perfect Primer!
Purchased

I finally started using the sample I received and am kicking myself for waiting to long. I was concerned that the texture would be sticky but it tries quickly and holds shadow ALL DAY! No stray shimmer on my cheeks or creases. I am purchasing the full size immediately.

5
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Perfect

This primer is amazing! I used it everyday. It really makes your eyeshadow and eyeliner looking radiant and vibrant all day long.

5
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Love!
Purchased

I never used a primer before receiving a sample of this. I couldn't believe the difference! My eyeshadow stays on all day! You only need a small amount, so this lasts for a very long time.

5
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Wonderful!!!
Purchased

I have owned this primer for a year now and I am so glad I bought it! I have tried other primers and this one is by far the absolute best! It makes the least expensive eye shadows look amazing! I will purchase this product forever!

5
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Wonderful eyelid primer
Purchased

I had a hard time keeping eye shadow on throughout the day, and then I tried Put A Lid On It. LOVE IT! I can tell a huge difference when I wear it (and have also had other people comment). My eye shadow stays put all day.

5
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