theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,316 Reviews 1,316 Reviews
4.2 out of 5 stars
5 Star
639
4 Star
427
3 Star
162
2 Star
62
1 Star
26
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The best primer on the market
Purchased

This stuff is unreal. My eyeshadow doesn't budge all day when I put this on. I have used so many different brands, and this is honestly the winner. So happy I found it through Birchbox!

5
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excellent product

great eyelid primer! love it!!! a little bit goes a long way so my sample tube should last a good long time. yay!

5
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A must have in my kit

This eye shadow primer is a must have for my make-up kit. I tend to have oily skin, so a primer is absolutely necessary and this one does the job admirably. Won't wear eyeshadow without it!

5
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balm primer
Purchased

This stuff is amazing my daughter told me it was the best and it is would definitely buy it again

5
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Amazing primer

This is an amazing eye primer! Keeps shadow looking fresh all day and I like the way it moisturizes my eyelids. A must have for your makeup bag.

5
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All day stay!
Purchased

I use this product under my eye make-up everyday. It keeps my powder eyeshadow, and my pencil eyeliner looking fresh all day.

5
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Fabulous product
Purchased

My eyeshadow tends to fade and I am older with slightly crepey eyelids. This product smooths out the lids and keeps the shadow on all day.

5
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the best

This primer is my fav. I have oily skin and have trouble with eye shadow wearing off or creasing over the course of the day but this one makes even inexpensive eye shadows stay on all day. And it's not cakey or sticky. Score.

5
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Best Primer I've tried
Purchased

This is hands-down the best eye shadow primer I have tried. The I love about it the most is that it is 100% sheer. Every other primer I've tried, leaves some sort of sheen or shimmer on my eyelids. This is foolproof and my eye shadow stays perfectly set all day long.

5
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My favorite product to date
Purchased

I have tried many eye shadow primers since I have only skin and live it a very humid climate. However, this is the first one that really works. I love it and would not bother with eye shadow without this first. Keeps my eye shadow in plae all day.

5
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