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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I've been wanting to try The B's products after hearing such positive things; I went ahead and purchased the full size of this on a whim without sampling first. I'd recently been disappointed to realize that my HG noted primer was causing my left eye (yes, only the L!) to water continually, so I was unsure if this product had similar ingredients. Well I am pleased to report this primer stays on my lids all day, and even after 12 hrs., I can detect very little crease settling. I found it true that as other reviewers have noted, this product has a bit of a "greasy" feel upon application-- however, less is surely more, and it dries quickly for a smooth base. I apply this after my eye cream is absorbed, then follow up w cream or powder shadow, both of which wear extremely well under this primer. For the price, I am positive this will last a VERY long time, and I suspect, longer than other comparably sized products. Thank you to birchbox & The Balm-- can't wait to try more from this breakthrough brand!5
I loved my sample so much I had to order the full size. My eyeshadow and eyeliners stay put. It just takes a tiny amount on both lids. My eye makeup stays put all day.5
I have extremely sensitive eyelids and many products cause intense burning, itching, and redness. This primer is great. I can't even tell I am wearing it. Makes my eye shadow last all day without creasing. Love it!5
This is the first eye shadow primer I've used that actually works. I've tested it out on several different brand of eye shadows, and it works every time. After 8-10 hrs the eye shadow is still on my eyes. It doesn't hold the shadow on my brow as well as the shadow on my lid. Without it shadow normally comes off after an hour or two.5
This is the best primer I HAVE EVER USED! I am buying the full size I love it that much. It's also nude colored so anyone can wear it! It lasts all day and even into the night for me!!! My eye makeup will even still be perfect after a workout!5
I love this product. It really helps keep my eye makeup on, and also enhances the color that I am wearing. I am still using the sample, but will definitely purchase when I run out!5
I used this product under Urban Decay eyeshadow. I worked eight hours and spent a good amount of time in rainy conditions. It really kept my eyeshadow in place.5
I've always had a problem with shadows sliding and disappearing over the course of the day. A tiny dab of this and that problem was gone. Will be buying.5
I would never even consider wearing eyeshadow without Put a Lid on It primer. I thought I knew eyeshadow, but I didn't know anything.5
I was hesitant, because this is a very slick formula when it goes on, but it sets up beautifully, and provides a great base to work on. It stays all day with no sliding or creasing, too. Overall, definitely a winner.5