theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,297 Reviews 1,297 Reviews
4.2 out of 5 stars
5 Star
627
4 Star
422
3 Star
161
2 Star
61
1 Star
26
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Don't know how i lived without eyelid primer
Purchased

I've never used eyelid primer before....after using the sample I had to buy this. you only need the tinniest amount, it makes your eye shadow go on easier and it does what it's supposed to do...make it last all day. Done and done.

5
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Best Primer Out There
Purchased

I've tried multiple primers to keep my eyeshadow vibrant and stay put after a long day at the office or for a night on the town. This does not make your eyelids feel greasy and it does not allow your shadow to crease. My eye make up looks good as new at 8PM as it did at 8AM. A definite buy!

5
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Makes my eye shadow last all day!
Purchased

Love this product! At the end of the day my eye makeup looks as good as it did at the beginning. A little goes a long way! I will definitely buy it again.

5
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Great for older eyes
Purchased

I wear this with out makeup. Makes my eyes less creepy. It also holds my eye makeup all day. : )

5
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Impressive first experience!
Purchased

I've been wanting to try The B's products after hearing such positive things; I went ahead and purchased the full size of this on a whim without sampling first. I'd recently been disappointed to realize that my HG noted primer was causing my left eye (yes, only the L!) to water continually, so I was unsure if this product had similar ingredients. Well I am pleased to report this primer stays on my lids all day, and even after 12 hrs., I can detect very little crease settling. I found it true that as other reviewers have noted, this product has a bit of a "greasy" feel upon application-- however, less is surely more, and it dries quickly for a smooth base. I apply this after my eye cream is absorbed, then follow up w cream or powder shadow, both of which wear extremely well under this primer. For the price, I am positive this will last a VERY long time, and I suspect, longer than other comparably sized products. Thank you to birchbox & The Balm-- can't wait to try more from this breakthrough brand!

5
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Stays Put
Purchased

I loved my sample so much I had to order the full size. My eyeshadow and eyeliners stay put. It just takes a tiny amount on both lids. My eye makeup stays put all day.

5
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Best eye shadow primer for sensitive skin
Purchased

I have extremely sensitive eyelids and many products cause intense burning, itching, and redness. This primer is great. I can't even tell I am wearing it. Makes my eye shadow last all day without creasing. Love it!

5
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Amazing!
Purchased

This is the first eye shadow primer I've used that actually works. I've tested it out on several different brand of eye shadows, and it works every time. After 8-10 hrs the eye shadow is still on my eyes. It doesn't hold the shadow on my brow as well as the shadow on my lid. Without it shadow normally comes off after an hour or two.

5
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Awesome Best Lid Primer
Purchased

This is the best primer I HAVE EVER USED! I am buying the full size I love it that much. It's also nude colored so anyone can wear it! It lasts all day and even into the night for me!!! My eye makeup will even still be perfect after a workout!

5
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Fantastic product!

I love this product. It really helps keep my eye makeup on, and also enhances the color that I am wearing. I am still using the sample, but will definitely purchase when I run out!

5
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