theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,303 Reviews 1,303 Reviews
4.2 out of 5 stars
5 Star
632
4 Star
423
3 Star
161
2 Star
61
1 Star
26
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Works great, lasts forever!

I've been using this primer since receiving it in January and love it. I still have some left, 5 months later!

5
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new must-have.

I haven't changed my makeup application routine in quite a while but now I NEVER put on my shadow without this stuff. and I was wondering why my eye makeup melted away so quickly :-/ fixed that!

5
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Love!

This eyelid primer is working so well for me. My eyeshadow stayed on all day long with absolutely no smudges!

5
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fabulous

this product stayed made eyes stay smudge-free and lasting in rainy seattle....and as a bonus apply on lips for lasting liner and lipstick.....awesome product!!!

5
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love!

Love love love this. Its just the right consistancy and keeps my eye shadow on all day/night. it doesnt cake like some lid primers ive used in the past.

5
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Don't know how i lived without eyelid primer
Purchased

I've never used eyelid primer before....after using the sample I had to buy this. you only need the tinniest amount, it makes your eye shadow go on easier and it does what it's supposed to do...make it last all day. Done and done.

5
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Best Primer Out There
Purchased

I've tried multiple primers to keep my eyeshadow vibrant and stay put after a long day at the office or for a night on the town. This does not make your eyelids feel greasy and it does not allow your shadow to crease. My eye make up looks good as new at 8PM as it did at 8AM. A definite buy!

5
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Makes my eye shadow last all day!
Purchased

Love this product! At the end of the day my eye makeup looks as good as it did at the beginning. A little goes a long way! I will definitely buy it again.

5
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Great for older eyes
Purchased

I wear this with out makeup. Makes my eyes less creepy. It also holds my eye makeup all day. : )

5
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Impressive first experience!
Purchased

I've been wanting to try The B's products after hearing such positive things; I went ahead and purchased the full size of this on a whim without sampling first. I'd recently been disappointed to realize that my HG noted primer was causing my left eye (yes, only the L!) to water continually, so I was unsure if this product had similar ingredients. Well I am pleased to report this primer stays on my lids all day, and even after 12 hrs., I can detect very little crease settling. I found it true that as other reviewers have noted, this product has a bit of a "greasy" feel upon application-- however, less is surely more, and it dries quickly for a smooth base. I apply this after my eye cream is absorbed, then follow up w cream or powder shadow, both of which wear extremely well under this primer. For the price, I am positive this will last a VERY long time, and I suspect, longer than other comparably sized products. Thank you to birchbox & The Balm-- can't wait to try more from this breakthrough brand!

5
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