theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,317 Reviews 1,317 Reviews
4.2 out of 5 stars
5 Star
639
4 Star
427
3 Star
163
2 Star
62
1 Star
26
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Crucial product
Purchased

I had never used an eyelid primer before receiving this sample a few months ago in my Birchbox, and I can't imagine NOT using it now! It makes any eyeshadow pigment pop and stay on crease-free, and my liquid liner stay on-point all day. Only a drop is needed so the sample has lasted me months, and I will absolutely purchase the full-size when the time comes!

5
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Really love this primer!

I have "oily" lids as my make artist tells me, and this primer keeps my shadows from getting all creased on my lids. This is a MUST step in my morning routine.

5
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LOVE it!

I love this shadow primer. You barely need any at all and I easily applied mine with a fingertip or concealer brush. It holds my shadow perfectly in place and prevents creasing. I shouldn't admit that I slept in my makeup one night, but honestly my shadow looked like I just applied it the next morning. I can't wear shadow without it now.

5
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Lasting hold on eye liners and shadows
Purchased

Received this as a Birchbox sample then had to buy a larger size as I became addicted! Don't know how I could've worn eye makeup before this product... It is light in texture but has a really strong hold on makeup so it doesn't smear or blend on its own throughout the day. It keeps my eye shadow and eye liner from smudging together, and my shadow color looks great at the end of the day as if I had just applied it.

5
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Absolutely the Best
Purchased

You can't go wrong here. This is the BEST eyelid primer I have ever used and affordable. I'm 51 years old and used to model so I know what I'm talking about ladies. I have oily skin and this stays put. Wonderful product, I just wish I had this 40 years ago :)

5
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awesome primer!

I never really used eye primers before and after using this product I'm definitely a frequent user and believer in the benefits! My eyeshadow does not move at all even in the heat of the summer. Love this product!

5
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Makes a huge difference!
Purchased

I had never used a primer for my eyes before I received a sample of this a couple of months ago. I HAD TO BUY IT! Believe me when I say a little goes a long way. It help your shadow last all day and doesn't cake up. A perfect addition to my cosmetic collection.

5
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Works great, lasts forever!

I've been using this primer since receiving it in January and love it. I still have some left, 5 months later!

5
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new must-have.

I haven't changed my makeup application routine in quite a while but now I NEVER put on my shadow without this stuff. and I was wondering why my eye makeup melted away so quickly :-/ fixed that!

5
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Love!

This eyelid primer is working so well for me. My eyeshadow stayed on all day long with absolutely no smudges!

5
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