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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
This is essential to my everyday makeup routine. You only need a tiny bit on each lid and your eye shadow stays on place all day with NO creasing. Definitely the best5
This is the best eyeshadow primer I have ever used. My eyeshadow doesn't come off unless I use make-up remover when I have it primed wtih the Balm.
I fell asleep last weekend before I could remove my make-up and when I woke up the next morning, my shadow looked as if I had just put it on.
This stuff is magic. Seriously, magic. It goes on light and colorless, and eyeshadow stays put all day. No creases. I even slept with my makeup on the other night (bad, I know, it was one of those nights) and my eyeshadow was still perfect THE NEXT MORNING. This stuff is so worth it.5
This primer has me switching from the cult favorite, Urban Decay. A tiny amount goes a long way and it keeps my shadow in place and streak free ALL day. It also helps eyeshadow color stay true.5
I love this product!! Works great and the little tube will last you a long time. Goes on smoothly as well.5
I've been an Urban Decay primer potion junkie for years, but I may switch to the Balm. I thought it had a silkier texture, and it does the trick same as UD!5
Only product I've ever found that actually keeps my eye shadow in place. I have very oily eyelids but this works perfect.5
This is a great eye shadow primer. At first I was hesitant because it appeared to be slightly greasy on application. But I love it more than my old favorite by urban Decay. I doesn't cake quite as much which is very nice.5
Besides the cute name, this primer stays put, keeps eye shadow where you want it, and is very gentle. You just need a teeny, teeny bit, so it lasts forever. Great find.5
I can't get through the day without my eyelid primer, and theBalm is the best. I just dab a little on and it's off to the races!5