theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,290 Reviews 1,290 Reviews
4.2 out of 5 stars
5 Star
623
4 Star
419
3 Star
161
2 Star
61
1 Star
26
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Great primer
Purchased

I have tried Urban Decay, which is a bit thick but holds shadow like a dream. I have also tried Nars eyeshadow primer, which comes in a tube with wand system that doesn't allow you to use up all the product. Now I have tried this little gem, Put A Lid On It. This stuff goes on silky smooth, holds shadow in place, makes shadow colors more vivid, and doesn't leave and funky edges; where the primer ends and eyeshadow extends past. Great primer.

5
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Favorite primer
SampledPurchased

Best primer I've ever used! My eye makeup rarely stays put so I have tried many different primers - theBalm's product seems to be the only one that stays all day. My new go-to product for everyday!

5
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Excellent primer
Sampled

I resisted primers for a long time. This totally changed my mind. I love how it makes eye shadow look. It helps with melting on hot days! I rode into work and my eye makeup still looked fresh!! Well worth the price, and a little goes a long way!

5
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A must!
Sampled

I am always surprised at the staying power this primer has. I'm new to the world of primer's and this has become a daily staple. A small amount goes a long way, even lasting through a night of dancing!

5
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CHANGED MY LIFE. THIS IS THE BEST
Purchased

I always, always had eyeshadow clumped in my crease by the end of the day no matter what. I guess I have greasy eyelids? I don't know. What matters is that since I started using this product, my eyeshadow stays put longer than I would ever need it to. I will never stop using this product, it is incredible. Definitely worth the price

5
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Great eye primer
Sampled

I had never given eye primers a second thought until I tried this sample in my box. It does truly help your eye makeup stay on better and last longer, it also gives your eye lids a smooth base on which to start. As soon as I run out I will buy a full version of this.

5
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Great primer
Purchased

This primer works great. I've used it with powder shadow, crime shadow and shadow sticks and it helps them all stay put all day.

5
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So far so good!
Purchased

This product does a great job of keeping liquid eyeliner and eyeshadow in place - through roller derby games and after-parties :-)

5
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Staying Power for Days
SampledPurchased

I love a good, dramatic eye shadow; but am constantly annoyed by shades that smudge, smear, and lose their intensity. Put a Lid on It keeps even the most saturated hues on my lids and shining to their full potential all day. Just a tiny bit of this product on each lid does the trick. Do make sure to give it a full minute to dry before applying shadow, per the package instructions, for the full benefits. A great compliment to any shadow you use!

5
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lives up to the hype

Even in humid summer weather this keeps eye makeup in place. Goes on silkly smooth and holds shadow with no creases. LOVE IT!

5
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