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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I feel like I mention this in every review I write...but keeping makeup on my face through the muggy and incredibly HOT Texas summers is a real trial. After reading great reviews for this product I decided to try it out. I've used other brands before and they were alright, but this one takes the cake. It glides on smoothly and my eyeshadow DOES. NOT. MOVE. In fact, a good portion of the rest of my makeup faded throughout the day, but the eyeshadow looked just as good as it did when the day started out.
It's not sticky, but the eyeshadow definitely sticks to it. I've got a normal skin type, though my eyeshadow always creases if I don't use a primer. Love theBalm products in general, but this one is definitely a keeper!
This product is a must have. I just purchased and used it for the first time. What an incredible difference when it came to applying and blending my eye colors. It is velvety and my eye makeup stayed on all day. It does what it says it does and is now my go-to product for priming my eyes. Worth the money!5
Love this primer. It has just enough grip to hold onto your shadow without making it impossible to blend. Plus you only need a tiny amount, so this sample is going to last me a long time!5
This is what I have been waiting for! My eyeshadow doesn't crease even after a long day or night out. Eyeshadow never really shows up well on me, but this helps give it a little more intensity. I love it!5
This product helps shadows last all day and worn alone can stop oily eyelids from being bothersome. It's worth every penny.5
Before this product I didn't like to wear eye shadows because it would crease by mid day. This product feels great going on eyes and helps concealer and eye color stay on for those 18 hr days. I fell asleep one night in makeup and woke up next day with eye makeup fully intact. I'm buying this product as gifts for friends and fam. I can finally enjoy all the beautiful eye makeup out there!!5
When doing my makeup I spread a small amount of this on my lids and wait one min. When i put my shadows on I better get it right the first time because it would be a mess to start over. Love it and it does exactly what is it suppose to do!!5
If I happen to have time for eyeshadow, this HAS TO happen first. There's no color, and it really keeps color on and uncreased. Amazing. Only product that has worked this well.5
I've tried several primers and this is by far my favorite. All makeup stays on all day and it does not irritate my eyes. It does not separate like other primers.5
I really like this. I never really had issues with my shadow creasing but I find that this helps keep the pigment vibrant all day and it doesn't drift at all. I only need to use the tiniest amount and it doesn't matter if I put my eyeshadow on if it's still a little wet.5