Create a free account to check out faster, store multiple shipping addresses, view and track your orders in your account, and much more.
Please enter your password to continue.
This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I have beyond oily eyelids, which are the banes of my existence and I hate wasting the beautiful eyeshadows I've amassed when I know even the most beloved Insurance and Potion type eyelid primers will fail me and my eyeshadow will be creased by the time I arrive wherever I'm going that day. It's hard to want to put on eyeshadow if I know it'll be a creased mess 30 minutes later!
I've had a sample of this laying around for a very very long time. I decided on a whim to give it a shot today, and I can't believe I've had this magic primer sitting in a box all this time. 12 hot southern hours after putting on a highly pigmented shimmery copper eyeshadow and it was looking fresh and crease-free. Hallelujah.
I bought this because I was tired of looking like I wasn't wearing eye makeup by the end of the night. It works well to keep it on. I do make sure I let it dry for a minute before applying any eye makeup.5
I know the rules about sleeping with make up on. However, I used this primer and put on eyeshadow at 7 AM yesterday morning, worked all day, came home, cried, went to bed, and woke up this morning with my eyeshadow still PERFECT.5
I have never tried an eyelid primer prior to receiving a sample of this product, and WOW! I have deepset, but not quite hooded eyes, and this product really helped keep everything in place! It soaked in very quickly so I didn't have to wait to start working on the rest of my look!5
I've always had problems with eye shadow creasing in my eyes and basically feeling and looking greasy and/or oily. Never would stay on all day. I bought this and am addicted to it, I wear more eye shadow now, and it lasts all day! I also find you don't need a whole lot, or at least I don't. This tube should last me a while! LOVE IT!5
I've never used an eye shadow primer before, but when I got the sample and tried it I was amazed at how well it held up (even after an end of the day workout). No crease and my eye shadow and liner stayed in place! Definitely going to purchase the full size when the sample runs out.5
I used this product after washing and moisturung my face. Stippled the eye shadow on after a ten second break and it NEVER budged. No creases, no fading, just vibrant eye shadow all day long!5
I received a sample of this in my March box and decided right away to order the full size. I love the texture and how silky this eye primer goes on. Every shadow I've used with this has stayed put. I'm exploring more theBalm products in the near future. Thanks again to Birchbox for introducing me to theBalm !5
I received this in a mystery sample pack and am very pleased with it. A little bit goes a long way, this sample will last a long time. It's not as thick a formula as I'd expected, so it absorbs quickly and easily and actually feels like it's moisturizing my lids. Shadow and liner stayed in place all night with no creasing. Thanks Birchbox!5
This is the best primer, by far, that I've tried. A teeny tiny dot is all I need, and my eyeshadow stays put. I got this yesterday, tried it today, and my eyeshadow has not budged. No creases, no fallout, nada. I used another brand prior to this and just thought creasing and smudging was a part of life for me. Nope. I won't be without this again.5