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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I used this product after washing and moisturung my face. Stippled the eye shadow on after a ten second break and it NEVER budged. No creases, no fading, just vibrant eye shadow all day long!5
I received a sample of this in my March box and decided right away to order the full size. I love the texture and how silky this eye primer goes on. Every shadow I've used with this has stayed put. I'm exploring more theBalm products in the near future. Thanks again to Birchbox for introducing me to theBalm !5
I received this in a mystery sample pack and am very pleased with it. A little bit goes a long way, this sample will last a long time. It's not as thick a formula as I'd expected, so it absorbs quickly and easily and actually feels like it's moisturizing my lids. Shadow and liner stayed in place all night with no creasing. Thanks Birchbox!5
This is the best primer, by far, that I've tried. A teeny tiny dot is all I need, and my eyeshadow stays put. I got this yesterday, tried it today, and my eyeshadow has not budged. No creases, no fallout, nada. I used another brand prior to this and just thought creasing and smudging was a part of life for me. Nope. I won't be without this again.5
I have the oiliest eyelids in the world. I read reviews and bought the Smashbox primer and even that primer doesn't hold certain eyeliners and any eyeshadow that isn't a long wear "no primer needed" cream. I got a sample of this in a bonus pack and I've tested it with eyeliners that my other primer can't even hold. My eyeshadow and eyeliner does not budge after 11 hours. Finally I can open myself up to something other than stay proof liquid eyeliner!5
This stuff works GREAT. I've tried a similar product from another firm that was alright, but mostly for shadow. This stuff even keeps my thick mod topliner on. It's amazing and lasts the whole day.5
My eyeshadow stays in place all day when I use this primer. You only need to use a small amount on each lid. Even though the primer looks shiny when it comes out of the tube, it dries with a matte finish. The product is not oily or runny at all, and it is easy to apply eyeshadow over the primer.5
I've been on a huge thebalm kick lately; I just can't get enough of the wonderful products and adorable packaging. I work long days, and cannot STAND creasing, so was looking for a serious primer that would keep my eye makeup intact all day. This absolutely does the trick. I can leave for work at 6:30AM, work all day, and go out after work and I swear my eye makeup looks exactly the same at 9:30 PM. Zero creasing, zero touchups required. I also love that this is a true sheer formula; it doesn't sparkle or shimmer or tint my eyelids. Feels a bit thick out of the tube, but absorbs so quickly on the lids it doesn't feel like anything. You only need the tiniest amount, so I'm sure this will last forever!5
I have yet to try another shadow primer that out-performs theBalm's Put a Lid On It. This product keeps my eye shadow crease-free all day long. It goes on easily and sets quickly. Also, it doesn't dry-out my eyelids, as can be the case with some primers/anti-crease products. This is a staple product for me -- I use it every time I wear eye shadow.5
I purchased this after seeing online reviews that it was effective but also moisturizing. I have oily lids but can also get dry patches, so I was hoping to find something to remedy the latter issue.
I've only used this on a couple of occasions, but definitely noticed that my shadow stayed on much better, I saw no creasing, and my dry patches are going away.