theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,360 Reviews 1,360 Reviews
4.2 out of 5 stars
5 Star
673
4 Star
432
3 Star
166
2 Star
63
1 Star
26
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No creases!
Sampled

This is what I have been waiting for! My eyeshadow doesn't crease even after a long day or night out. Eyeshadow never really shows up well on me, but this helps give it a little more intensity. I love it!

5
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My Favorite
Sampled

This product helps shadows last all day and worn alone can stop oily eyelids from being bothersome. It's worth every penny.

5
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Product has changed my life!!
Purchased

Before this product I didn't like to wear eye shadows because it would crease by mid day. This product feels great going on eyes and helps concealer and eye color stay on for those 18 hr days. I fell asleep one night in makeup and woke up next day with eye makeup fully intact. I'm buying this product as gifts for friends and fam. I can finally enjoy all the beautiful eye makeup out there!!

5
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STAYS PUT
Purchased

When doing my makeup I spread a small amount of this on my lids and wait one min. When i put my shadows on I better get it right the first time because it would be a mess to start over. Love it and it does exactly what is it suppose to do!!

5
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a greasy eyelid must-have

If I happen to have time for eyeshadow, this HAS TO happen first. There's no color, and it really keeps color on and uncreased. Amazing. Only product that has worked this well.

5
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My favorite primer
SampledPurchased

I've tried several primers and this is by far my favorite. All makeup stays on all day and it does not irritate my eyes. It does not separate like other primers.

5
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A little goes a long way

I really like this. I never really had issues with my shadow creasing but I find that this helps keep the pigment vibrant all day and it doesn't drift at all. I only need to use the tiniest amount and it doesn't matter if I put my eyeshadow on if it's still a little wet.

5
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Love this!
Purchased

This product actually works!!! My eye shadow has been staying in place with no smudges after hours of wear. This stuff is great!

5
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Wonderful
Purchased

I bought this product based on the reviews and I have to agree- its wonderful! I do not get creases in my eye lids (and I have incredibly oily skin). I would order this product again!

5
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Love it
SampledPurchased

First received this in a monthly Birchbox and I really don't know what I was doing before this product entered my life. I will never put on eyeshadow without this primer ever again.

5
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