Birchbox Subscribe to Birchbox Subscribe to BirchboxMan Shop Birchbox Shop BirchboxMan Gift Birchbox BirchboxMan
Makeup Hair Skincare Fragrance Bath & Body Lifestyle Accessories Tools Nails Gifts with Purchase $25 and Under Birchbox Exclusives Best Sellers Limited Edition Boxes Birchbox Discovery Kits Value Sets What’s New Sale Brands for Women Latest Articles and Videos
Skincare Hair Body Beard Shave Fragrance Apparel & Accessories Gifts with Purchase Sampled This Month $25 and Under Best Sellers BirchboxMan Exclusives BirchboxMan Collections Gift Sets Sale What’s New Brands for Men View the Guide

theBalm® cosmetics Put A Lid On It® Eyelid Primer

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put A Lid On It® Eyelid Primer
4.2 out of 5 stars, based on 1,378 Reviews 1,378 Reviews
4.2 out of 5 stars
5 Star
685
4 Star
436
3 Star
168
2 Star
63
1 Star
26
my profile
people who
purchased
sampled
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Like it
Purchased

I really like how this primer make my eyeshadow more visible n last loner without smudging. Plus has a nice feel to it.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
great primer

What a great primer! By far my favorite. I use to use urban decay primer potion until i got this for christmas. Now I use this everyday!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Finally a believer in primer!
Purchased

I got this as a sample a few months ago, and was excited just from the brand alone TheBalm always nails it on quality and is super fun and cute. Then I tried the primer and fell in love, my small sample size bottle lasted me about 4 months and was half the size ( if not less) of the full size tube, the full size also has a small pointed tip opening so the small problem I had of not being able to control the amount the tube gave me with the sample was solved, this will last me 7 or 8 months, well worth the price. My shadow never creases anymore, I also have watery eyes so without this primer my shadow usually ended up streaky and patchy on my eyes after a few hours because I have to dab them with tissue.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
The best primer I've tried!
Sampled

This primer goes on sheer and smooth, and a little goes a long way. It took me forever just to get through my little sample tube!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love
Sampled

Love this eye primer! Great for making shadow stay in place.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Need this product every day!
SampledPurchased

This has become a staple of my simple make-up routine. It keeps my liner and shadow crease-free and matte. KEEP IN MIND - This will become powdery and noticeable after 2 years (I still have some left!?) so replace after that if you have any - a little goes a long way!

5
Was this review helpful to you? Yes | No 0 of 1 found this review helpful. Was this review helpful to you? Yes | No
Loving it!

Loving the product so far! It is easy to use and my eye makeup stays put all day! Sampled, now I want to buy the full product.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Yes! All the way!

I've always had an issue with creasing shadow or smudges. I've tried so many primers. I walked into a store and saw this one - the balm products are wonderful (my favorite highlighter is from here!) - but this one takes the cake! It takes a minute for it to set and is a bit sticky, but it doesn't clump or pill up and makeup stays put all day. I highly recommend this!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Impressive
Purchased

I didn't really believe eyelid primers were beneficial or effective before using this product. Feels smooth and silky, non irritating and creates a nice evenly colored skin tone for shadows.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Magical. It's just...magical.
Purchased

I feel like I mention this in every review I write...but keeping makeup on my face through the muggy and incredibly HOT Texas summers is a real trial. After reading great reviews for this product I decided to try it out. I've used other brands before and they were alright, but this one takes the cake. It glides on smoothly and my eyeshadow DOES. NOT. MOVE. In fact, a good portion of the rest of my makeup faded throughout the day, but the eyeshadow looked just as good as it did when the day started out.

It's not sticky, but the eyeshadow definitely sticks to it. I've got a normal skin type, though my eyeshadow always creases if I don't use a primer. Love theBalm products in general, but this one is definitely a keeper!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No