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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
For the first time, my eye shadow looked like I had just applied it when I got home from work. This product works great, with no greasy feeling or caking.5
I really like this product. Smooth, silky feel and just a hint of color. My eye makeup not only lasts all day, but through my very tough workout classes late in the day! Amazing.5
Loved, loved, loved this primer. The color lasts as long as I want it to with no sign of creasing. And my eyeshadows have always creased in the past, so this is big. Stays vibrant too! And it goes on nice and light.5
This eyelid primer goes on smoothly - there is no tugging and it's the perfect consistency. It starts a little dewy, but dries quickly and is not greasy. My eye shadow creased much less after using this primer, but I have not tried other primers so I can't compare to similar products.5
I just tried this product this morning and it is an awesome primer. I love the Balm products so much and highly recommend them :)5
I loved this product. Best Eye primer I've ever used!5
Has a nice smooth texture, not too oily. It's transparent, but held my eyeshadow in place all day. A decent product.5
My eye shadow stay in place ALL day! Normally it disappears within an hour. I highly recommend theBalm a great brand and super prices!5
I did eye shadow swipes on the back of my hand—naked, with face primer, and this theBalm Put a Lid On It. The naked spot only held a little shadow. The primer held on to much more of the pigment, but not as much as theBalm. I was amazed! And you only need a very, very small amount. I've also been using it under my eyes to help my concealer stick.5
This product goes on smoothly and provides the benefits of a great primer. It helped my make-up stay on and fresh all day long.5