theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,339 Reviews 1,339 Reviews
4.2 out of 5 stars
5 Star
656
4 Star
430
3 Star
165
2 Star
62
1 Star
26
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theBalm? More like theBomb.
Sampled

This is seriously THE BEST eye primer I have EVER used. I have a really bad problem with oily eyelids, so usually eyeliner and shadows smudge or crease after two or three hours. I think theBalm must have infused some sort of black magic with this formula, because I've been able to rock layered shadows and cat eyes for well into the 8 hour range while looking totally perfect. Perfect example- I made it through a screening of Les Mis with my eye makeup perfectly intact. This stuff is literally in my BB shopping cart, and I plan on hitting purchase right after submitting this review.

5
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Great product!
Sampled

This product works really well...I usually use Urban Decay but this was just as good. It came out more of a gel type texture than a a foundation type like Urban, but a little definitley goes a long way! Would recommend for sure.

5
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Put a lid on it
Sampled

A huge fan of this I tend to rub my eyes alot and my makeup comes off so easily with this it sticks right on there! I wont be buying this product right now but deff in the future the sample size will go a long way!

5
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awesome
Sampled

I got this as a sample in my January box. So far it seems to be an excellent product and doesn't feel overly heavy when wearing.

5
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January Sample.
Sampled

I absolutely loved it. I have oily skin and my eye shadow usually creases after a few hours, so now i can go all day at school with flawless eyes!

5
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Love it!

Great product! Got a TINY foil packet and loved it right away! It is now one of my top three primers! Lasts me a full 8 hours with no creasing!

5
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Velvety for sure.
Purchased

This product follows it's description to a tee. It is super velvety to apply and my eye shadow does stay smudge-free for hours. Now with that, can I say that my eye shadow looked 100% at 5pm as it did at 5am? Eh. Regardless this does exactly what it says. I have used wand type eye lid primers before and have noticed they dry out very quickly in the bottle so I am hopeful that since this is a tube that it'll hold fast. So far so good.

4
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No color or shimmer, keeps shadow in place
Purchased

I needed a primer but didn't want something that added color or shimmer to my lids prior to shadow application. This one does just that! The only thing I think is weird is the consistency. It's described as velvety but to me it's just kind of oily, but it does the job and I'm pleased.

4
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Great primer!
Sampled

This is a fantastic primer for your eyelids. It's not greasy or too sticky. It kept my shadow from creasing. However, it didn't help with the vibrancy of the colors.

4
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Works great

I purchased this at Sephora and I love it, My eye shadow stays on all day long with no smudges.

4
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