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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I did eye shadow swipes on the back of my hand—naked, with face primer, and this theBalm Put a Lid On It. The naked spot only held a little shadow. The primer held on to much more of the pigment, but not as much as theBalm. I was amazed! And you only need a very, very small amount. I've also been using it under my eyes to help my concealer stick.5
This product goes on smoothly and provides the benefits of a great primer. It helped my make-up stay on and fresh all day long.5
this eye primer was really soft on my eyelids and blended nicely, and the eyeshadow I applied over it didn't move or fade all day! Its a really nice product.5
I'm very picky with eye primer and at first I was scared this was going to be shimmery and was very happy to find that it was not. It stuck on after a few hours and it definitely helped keep my shadows on those hours. I am planning on purchasing this product when the sample is finished.5
I never thought I would use an eyelid primer but I absolutely loved this product! A little goes a long way and it worked great. I put it on in the early morning and it lasted all night! I would recommend this product to anyone, especially a skeptic like myself!5
This stuff is amazing. I have never had my shadow last all day, but after using this product it looks just as good at the end of the day as it did when i first applied it. A little goes a long way!5
Very lightweight, goes on smoothly, lasted through my entire workday and workout!5
I have loved EVERY single product I have tried from TheBalm so far! This is another great one! I don't normally use a primer since I have just given up on eyeshadow staying put, but this may be a winner! I've been wearing it for about 6 hours so far and it seems to be holding up. Although I think the true test will have to be in the summer but that'll just have to wait. I did notice as well that it seems to help keep the pigment of the shadow too. Keep TheBalm products coming!5
This is seriously THE BEST eye primer I have EVER used. I have a really bad problem with oily eyelids, so usually eyeliner and shadows smudge or crease after two or three hours. I think theBalm must have infused some sort of black magic with this formula, because I've been able to rock layered shadows and cat eyes for well into the 8 hour range while looking totally perfect. Perfect example- I made it through a screening of Les Mis with my eye makeup perfectly intact. This stuff is literally in my BB shopping cart, and I plan on hitting purchase right after submitting this review.5
This product works really well...I usually use Urban Decay but this was just as good. It came out more of a gel type texture than a a foundation type like Urban, but a little definitley goes a long way! Would recommend for sure.5