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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
Best primer I've ever used! My eye makeup rarely stays put so I have tried many different primers - theBalm's product seems to be the only one that stays all day. My new go-to product for everyday!5
I resisted primers for a long time. This totally changed my mind. I love how it makes eye shadow look. It helps with melting on hot days! I rode into work and my eye makeup still looked fresh!! Well worth the price, and a little goes a long way!5
I am always surprised at the staying power this primer has. I'm new to the world of primer's and this has become a daily staple. A small amount goes a long way, even lasting through a night of dancing!5
I always, always had eyeshadow clumped in my crease by the end of the day no matter what. I guess I have greasy eyelids? I don't know. What matters is that since I started using this product, my eyeshadow stays put longer than I would ever need it to. I will never stop using this product, it is incredible. Definitely worth the price5
I had never given eye primers a second thought until I tried this sample in my box. It does truly help your eye makeup stay on better and last longer, it also gives your eye lids a smooth base on which to start. As soon as I run out I will buy a full version of this.
This primer works great. I've used it with powder shadow, crime shadow and shadow sticks and it helps them all stay put all day.5
This product does a great job of keeping liquid eyeliner and eyeshadow in place - through roller derby games and after-parties :-)5
I love a good, dramatic eye shadow; but am constantly annoyed by shades that smudge, smear, and lose their intensity. Put a Lid on It keeps even the most saturated hues on my lids and shining to their full potential all day. Just a tiny bit of this product on each lid does the trick. Do make sure to give it a full minute to dry before applying shadow, per the package instructions, for the full benefits. A great compliment to any shadow you use!5
Even in humid summer weather this keeps eye makeup in place. Goes on silkly smooth and holds shadow with no creases. LOVE IT!5
This is not the yellow color the tube might suggest but an almost sheer really nice feeling primer. Definitely highly recommended from a user of a variety of different primers this one is high on my repurchase list. Kept makeup in place without adding odd colors to the eye like many primers are already tinted.5