theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,360 Reviews 1,360 Reviews
4.2 out of 5 stars
5 Star
673
4 Star
432
3 Star
166
2 Star
63
1 Star
26
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READ ME!

I know the rules about sleeping with make up on. However, I used this primer and put on eyeshadow at 7 AM yesterday morning, worked all day, came home, cried, went to bed, and woke up this morning with my eyeshadow still PERFECT.

5
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Finally!
Sampled

I've always had a problem w creasing of all shadows & liners. This is the first product I've found that leaves no evidence of itself other than magic. Despite my oily skin, I use only the tiniest dot, rubbed into entire lid, to keep any eye make up set in place all day. No more oil blotters or touch ups required. My sample lasted for quite a while; buying full size now!

5
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Keeps my eye makeup looking great.
Purchased

I bought this because I was tired of looking like I wasn't wearing eye makeup by the end of the night. It works well to keep it on. I do make sure I let it dry for a minute before applying any eye makeup.

5
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Did Not Keep My Shadow On
SampledPurchased

I still struggle to find a primer that holds my shadow on all day. No matter what I do it ends up creasing mid day and this product was no different. I will say it held it better than most but for the cost I wish it held it more. My go to is still a drug store brand, and sad to say it held up better than this did.

2
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Never knew I needed it until I received it!!

I have never tried an eyelid primer prior to receiving a sample of this product, and WOW! I have deepset, but not quite hooded eyes, and this product really helped keep everything in place! It soaked in very quickly so I didn't have to wait to start working on the rest of my look!

5
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Wonderful product
Purchased

I've always had problems with eye shadow creasing in my eyes and basically feeling and looking greasy and/or oily. Never would stay on all day. I bought this and am addicted to it, I wear more eye shadow now, and it lasts all day! I also find you don't need a whole lot, or at least I don't. This tube should last me a while! LOVE IT!

5
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Love It!

I've never used an eye shadow primer before, but when I got the sample and tried it I was amazed at how well it held up (even after an end of the day workout). No crease and my eye shadow and liner stayed in place! Definitely going to purchase the full size when the sample runs out.

5
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The best!

I used this product after washing and moisturung my face. Stippled the eye shadow on after a ten second break and it NEVER budged. No creases, no fading, just vibrant eye shadow all day long!

5
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I like this primer
Purchased

I received a sample of this in my March box and decided right away to order the full size. I love the texture and how silky this eye primer goes on. Every shadow I've used with this has stayed put. I'm exploring more theBalm products in the near future. Thanks again to Birchbox for introducing me to theBalm !

5
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great lid primer

I received this in a mystery sample pack and am very pleased with it. A little bit goes a long way, this sample will last a long time. It's not as thick a formula as I'd expected, so it absorbs quickly and easily and actually feels like it's moisturizing my lids. Shadow and liner stayed in place all night with no creasing. Thanks Birchbox!

5
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