Birchbox Subscribe to Birchbox Subscribe to BirchboxMan Shop Birchbox Shop BirchboxMan Gift Birchbox BirchboxMan
Makeup Hair Skincare Fragrance Bath & Body Lifestyle Accessories Tools Nails Gifts with Purchase $25 and Under Birchbox Exclusives Best Sellers Limited Edition Boxes Birchbox Discovery Kits Value Sets What’s New Sale Brands for Women Latest Articles and Videos
Skincare Hair Body Beard Shave Fragrance Apparel & Accessories Gifts with Purchase Sampled This Month $25 and Under Best Sellers BirchboxMan Exclusives BirchboxMan Collections Gift Sets Sale What’s New Brands for Men View the Guide

theBalm® cosmetics Put A Lid On It® Eyelid Primer

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put A Lid On It® Eyelid Primer
4.2 out of 5 stars, based on 1,378 Reviews 1,378 Reviews
4.2 out of 5 stars
5 Star
685
4 Star
436
3 Star
168
2 Star
63
1 Star
26
my profile
people who
purchased
sampled
Skin type
Normal
Dry
Oily
Combination
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
This product works
Sampled

This is a great product for two main reasons 1) A little goes a long way 2) it works. theBalm primer goes on smooth - not greasy, not sticky and has no color of its own. It simply does what it's supposed to - prep your eyelids for all day shadow wear. I did notice a significant difference when I used this product versus no primer at all. My eyeshadow was smudge free and stayed fresh and creaseless until I washed it off at night. The product also has no scent - a bonus for someone with sensitive skin!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Use Everyday!
Sampled

I had never used an eye primer before and was waiting for one to come my way. I love this product and use it everyday! It keeps my eyeshadow on all day and leaves no creases.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great product
Sampled

I had never tried eye shadow primer before, and I really like this product. It helps my eye shadow stay on all day.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Ms.
Sampled

Excellent product- not an everyday product purchase for me though.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Emmy
Sampled

Awesome product! Keeps the shadow on all day!! Not going to buy it because I don't need it right now.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great primer!
Sampled

I am usually a strictly urban decay eyeshadow primer user, but this product was so great, I'd consider switching!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
love it
Sampled

My eyelids tend to be oily and this is a great product. It goes on a little greasy and you do have to wait for it to dry before applying eyeshadow, but it makes eye shadow pop. It helped my eye shadow stay on all day-- even though my workout!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Residue, Schmesidue
Sampled

I really liked this product. It's light and it doesn't leave a residue on my eyelid later on in the day. Easy to put on and blends well

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
TheBalm Put A LId On It
Sampled

I have been using Urban Decay primer for quite some time, and I always have problems with it getting on my eyelashes or settling into the crease in my eyelid after a few hours, and it is also quite heavy for a primer. TheBalm's Put a Lid On It is different. At first, I will admit I was skeptical because it seemed a little too smooth when I applied it to my eyelid, but I have to say that I was pleasantly surprised how well it works. It does not crease, and it is very light. You also don't have to deal with the mess that you might get from using other primers.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great eye product!
Sampled

What a great product! My eyeshadow appeared darker so I didn't have to put as much on as I usually do. The color didn't budge all day.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No