theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,291 Reviews 1,291 Reviews
4.2 out of 5 stars
5 Star
623
4 Star
420
3 Star
161
2 Star
61
1 Star
26
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Prime Lids
Sampled

This eyelid primer helped my eyeshadow stay put and added vibrancy to the colors I used. The sample size is big enough to get multiple uses. I will consider buying this product next time I purchase an eyelid primer.

4
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Great primer - in a league with other high end primers
Sampled

I am really impressed with the long lasting effects of this primer on my eye shadow. I have used several primers, both drugstore and high end, and this has proven to be my favorite so far. Although the product comes out a little greasy from the tube, making it a tad difficult to apply, once you place eye shadow on it your eye look stays perfect all day - no creasing whatsoever. I will definitely be purchasing this from Birchbox in the future. Thanks for introducing me to this product!

5
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grease-free lids
Sampled

Creates a nice palate for eyeshadow. Very smooth and velvety, keeps eyeshadow in place all day long! Perfect for oily skin.

4
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Great Product
Sampled

This primer makes my eyeshadow look great. I love it paired with the oh'mama product from Balm I got last month in my box!

4
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Still not sure
Sampled

I must confess, I've never put much stock in eyelid/eyeshadow primers. I know some people swear by them, but I remain unimpressed. That said, this seems like a good one- smooth and "velvety" (as they so love to advertise) on application. It has kind of a weird, unscented-but-chemically scent, but on my eyelids it doesn't seem to make a difference. My everyday look doesn't include much eyeshadow to speak of, but I'll be trying this primer the next time I go for a more dramatic look.

3
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Positive Results
Sampled

I do not wear much eye makeup, but I gave this product a shot. theBalm definitely does what it promises! No creases and my eye makeup stayed on all day. I was very happy with the results.

4
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could be better
Sampled

this product is okay. I already use naked eye primer which works really really good, but when I used put a lid on it, it really didn't work well for me. It is really greasy and eye shadow just smears.

3
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Great product
Sampled

I have very oily eyelids and when using this product I had no creasing whatsoever in my eyeshadow at the end of the day. I have tried Urban Decay Potion and Elf eyeshadow primer and neither of these stopped the creasing like theBalm.

5
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Liked it
Sampled

Relatively new to primers, but have tried a few of them. I preferred this primer to any other one I've used -- it's 'invisible' once you put it on (I feel that many others are like a concealer in terms of consistency) and did a good job keeping my eye make up in place.

4
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Good Product
Sampled

I tried this product for the very first time after receiving it in my January box. I am not sure if I applied to much of it or not, but when I put my eye shadow on it was difficult to apply and caked up my brushes. Once I got a base shadow on it wasn't so bad. The good thing is that my eye makeup stayed on ALL day...from 9am until 1am....I never needed to reapply or touch up. I was nervous that it would be tough to remove but it came right off with my remover. I would recommend this to women that are on the go or working all day and dont have time to reapply or touch up their makeup.

3
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