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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
Eyeshadow primer is an underappreciated product. It gives your shadow such a richer hue without having apply layers and layers of shadow. And it prevents creasing and fading. Putting shadow on your lids without a primer is like applying nail polish without having cleaned your nails first. Yeah, it will work, but not as well as it should. Regarding "theBalmÂ® cosmetics Put a Lid On Itâ„¢", it does the job just as well as any other eyeshadow primer I've tried (which includes most of brands too cool for discount retailers).4
I thought this was a great product. My eyeshadow stayed on the whole day, even after I went to the gym! Only issue I saw is that it made it a little difficult to put the makeup on as the primer made the eyeshadow stick right away, making my brush cakey and very difficult to blend.4
This product was a little thick for me, I prefer Urban Decay Primer Potion.3
I loved using the eye primer from Balm! My shadow stayed in place all day, with no yucky crease!5
Like it a lot - seems to work well to keep my eyeliner in place. Probably would work better if I actually wore more than just liner though.4
This wasn't the best primer I've tried but it works just fine!!
It primed my eyes and kept my eyeshadow looking good. But throughout the day, my eyeshadow didn't look so "hot"
I like the amount of shimmer in this product, it's a light color, not too flashy. It works well as a highlighter or eyeshadow. I am fair skinned and this works well with my skin and the type of makeup I like to wear.4
I've only owned 1 other eye primer that was so-so. This one was much better, I even liked the primer by itself. Not sure I would ever buy it though. When I wear it by itself, a crease forms after a few hours.4
I loved how easy it was to get this product on my lids and with the sample size I will be able to use it many times. At first I felt like it took more shadow to get the black shadow as dark as I would like it. But I think it ended up making it easier to blend. It made the other colors pop and kept my eyeshadow looking fabulous all day long4
I absolutely love theBalm® cosmetics Put a Lid On It™. I apply my eye shadow with a brush, so excess tends to get on my temples as I apply it. When I applied this primer first, there was no excess on my face. The eye shadow instantly stuck to where I had applied the primer. You only need to use a tiny bit per eye, so the tube will last a long time. Love it!!5