theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,309 Reviews 1,309 Reviews
4.2 out of 5 stars
5 Star
635
4 Star
424
3 Star
162
2 Star
62
1 Star
26
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Creases no more!
Sampled

Great product! Totally and completely eliminated annoying eyeshadow creases. I think it also helps my eyeliner stay in place for longer. I no longer have shadow and liner everywhere at the end of the workday. Highly recommend!

5
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Impressed
Sampled

I was impressed by how easy it glides on. It is very light and seriously smooths on easier than I had imagined. You really do get crease free shadow all day. Plus it helped my eyeliner not get smudged by the occasional eye rub at the office.

5
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Similar to UB
Sampled

I thought this was pretty similar to Urban Decay. I don't hate it by any means, but it wasn't (any more) mattifying. Pretty standard eyelid primer.

4
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Satisfying and it worked
Sampled

I have mixed feelings on this eyelid primer. It does in fact work on keeping eyeshadow put. However, after rubbing it on my lids it still felt a little greasy. I am sure everyones skin is different, but for me I didn't like that feeling. The pro is that a little goes a long way.

4
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love it!
Sampled

Tried this yesterday and it works so good! I put it on under my eyeshadow before a long day and by the end of the night when I was washing my face my eyeshadow still looked good! Will def be buying this one :)

5
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Smooth
Sampled

I don't usually have a problem with my eye shadow creasing or wearing off as I have dry skin but my usual make up or eye cream can cause it to look bad by the end of the day. I substituted this on my eyelids and used my normal eye shadow and it worked pretty good. I wish it had more moisturizer or a brightener do double duty.

4
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A little sticky... but it works
Sampled

It certainly holds makeup in place, but it doesn't go on smoothly. It took some serious blending to get it to sit right... not willing to put that much work into an eye primer.

3
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Eye changer!
Sampled

This product made my eyeshadow shades appear darker and last all day. I will definitely be buying this product once I finished with the sample. The cream is very soft and light on the eye. A true must have in your makeup bag!

5
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Disappointed
Sampled

am a "Urban Decay" fan when it comes to their eyeshadow primer but thought I would give this a shot since I have other "theBalm" products that I love. I was not "wow'd" with this and didn't see anything about it that made me want to change.

2
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This stuff is AWESOME!
Sampled

I don't usually use a primer for my eyeshadow but consider me converted! I have a few eyeshadows that look really pretty in the pan but never seemed to hold their color on my eyelid. I used this beforehand and BAM they showed up vibrant and looked fresh all day! I was amazed at how much better my eyeshadow showed up with this product underneath! Sooooo glad I got this as a sample because I never would have thought to buy it on my own! Thank you, birchbox!

4
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