theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,291 Reviews 1,291 Reviews
4.2 out of 5 stars
5 Star
623
4 Star
420
3 Star
161
2 Star
61
1 Star
26
my profile
people who
purchased
sampled
Skin type
Dry
Combination
Normal
Oily
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
This stuff is AWESOME!
Sampled

I don't usually use a primer for my eyeshadow but consider me converted! I have a few eyeshadows that look really pretty in the pan but never seemed to hold their color on my eyelid. I used this beforehand and BAM they showed up vibrant and looked fresh all day! I was amazed at how much better my eyeshadow showed up with this product underneath! Sooooo glad I got this as a sample because I never would have thought to buy it on my own! Thank you, birchbox!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Hmmm
Sampled

I am still on the fence. It's not bad, I was just hoping for more. I wish it had a bit of a tint/cover to it. Neutral or shimmer would be nice to make my eyeshadow pop a bit more. I use a MAC primer right now and that's what I love about it.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
not for me
Sampled

i dont use eyeshadow much, when I did to use this product, I didnt notice my shadow become brighter or stay on longer

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
good stuff
Sampled

i use a few different brands for primer and this is one of them, it's pretty good.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Eye Primer
Sampled

Awesome product! Normally I have can't wear eyeshadow because of creasing but this primer keeps shadow perfect all day!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
It did the job
Sampled

It's a lot lighter than the primer that I normally use and prefer a primer with a little more coverage; but it did work to keep my eyeliner in place all day, so it did do it's job.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Pretty Darn Good
Sampled

I have used this primer a couple of times, but I am not sold on it being any better than some other brands that I have. It does last throughout the day, but I have pretty normal skin, so I don't know how it would last on oilier skin. All in all - I would buy again.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love it!
Sampled

I love this product. I put it on at 5am before work and at 7pm my eyeshadow is still on and looking good. I will def. add this product to my morning beauty regimen.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Okay - not wonderful
Sampled

Okay, I'm obsessed with theBALM's Mary Louminizer, but this just didn't make the cut for me. Overall, it's an okay product, but I think it could be better.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Put a Lid On It
Sampled

Nothing special, here. Just like most of the other primers on the market.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No