theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,358 Reviews 1,358 Reviews
4.2 out of 5 stars
5 Star
671
4 Star
432
3 Star
166
2 Star
63
1 Star
26
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sampled
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My eye make up has never looked so good
Sampled

I love, love, love this eye primer. My eye make-up has never looked so good. I received several compliments that my make-up was still in place after a 16 hours day. I plan to purchase.

5
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Buying the balm
Sampled

definitely extended the life of my eye liner and prevented it from smudging or running or rubbing off.

5
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theBalm review
Sampled

I typically use MAC eye primer and this product did not really compare. It was somewhat watery, but it did keep my eye makeup on all day.

3
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Standard
Sampled

The primer works. I was actually pretty pleased with the sample size as a little goes a long way. The sample itself could easily last me 2 months. I would probably repurchase because there is nothing wrong with the product- just a standard lid primer

4
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Awesome
Sampled

Really similar to the Urban Decay product I already own (and love), but I loved the packaging. As a graphic designer, I definitely judge a books by its cover. A bit watery, but overall nice product.

5
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Prime Primer
Sampled

This is the first primer I've used that actually lasts throughout the entire day... until I take it off at night. Definite must. Hopefully it lasts in the heat of the summer just as well!!!!

4
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I'd Buy It...
Sampled

I'm a primer junkie, so I've tried a lot of them. This one has a light texture, which is kind of deceiving, but once it's on it mattifies beautifully. I used loose pigments to try this out and this product was like a magnet. The colors were very vivid and they stayed beautifully. There is no real fragrance in this, which I find to be a nice quality. I would totally buy this product.

4
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so impressed!
Sampled

i've used other primers (UD primer comes to mind when i write this) that were not as good as this one. you only need a really small amount because it spreads nicely. wow does this work!! shamefully i will admit that i have fallen asleep in my makeup once or twice with this on, and the next morning my eye makeup barely faded. only downside is that you need to let it sit for a few minutes to let it dry after you put it on. will definitely buy this after my sample runs out!

5
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the Balm is the the Bomb
Sampled

No idea I could fall in love with a product so much! This little tube is my new bff. I had to purchase the full size tube as I can't imagine my life w/o it now! My eye make up lasts all day and doesn't budge. What girl doesn't need a product that makes that happen??

5
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A little goes a LONG way!
Sampled

This is a great eye primer. It's very sheer though. A little goes a LONG way, so it is worth the price.

4
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