theBalm® cosmetics Put A Lid On It® Eyelid Primer

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put A Lid On It® Eyelid Primer
4.2 out of 5 stars, based on 1,372 Reviews 1,372 Reviews
4.2 out of 5 stars
5 Star
683
4 Star
434
3 Star
166
2 Star
63
1 Star
26
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Essential product that does the job
Sampled

Eyeshadow primer is an underappreciated product. It gives your shadow such a richer hue without having apply layers and layers of shadow. And it prevents creasing and fading. Putting shadow on your lids without a primer is like applying nail polish without having cleaned your nails first. Yeah, it will work, but not as well as it should. Regarding "theBalm® cosmetics Put a Lid On It™", it does the job just as well as any other eyeshadow primer I've tried (which includes most of brands too cool for discount retailers).

4
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Great product, once you get the makeup on
Sampled

I thought this was a great product. My eyeshadow stayed on the whole day, even after I went to the gym! Only issue I saw is that it made it a little difficult to put the makeup on as the primer made the eyeshadow stick right away, making my brush cakey and very difficult to blend.

4
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Not bad
Sampled

This product was a little thick for me, I prefer Urban Decay Primer Potion.

3
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No more creasy lids!
Sampled

I loved using the eye primer from Balm! My shadow stayed in place all day, with no yucky crease!

5
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Great product.

Like it a lot - seems to work well to keep my eyeliner in place. Probably would work better if I actually wore more than just liner though.

4
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Not the best but still works!

This wasn't the best primer I've tried but it works just fine!!
It primed my eyes and kept my eyeshadow looking good. But throughout the day, my eyeshadow didn't look so "hot"

3
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Great product
Sampled

I like the amount of shimmer in this product, it's a light color, not too flashy. It works well as a highlighter or eyeshadow. I am fair skinned and this works well with my skin and the type of makeup I like to wear.

4
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Pretty nice eye primer
Sampled

I've only owned 1 other eye primer that was so-so. This one was much better, I even liked the primer by itself. Not sure I would ever buy it though. When I wear it by itself, a crease forms after a few hours.

4
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a little off
Sampled

I loved how easy it was to get this product on my lids and with the sample size I will be able to use it many times. At first I felt like it took more shadow to get the black shadow as dark as I would like it. But I think it ended up making it easier to blend. It made the other colors pop and kept my eyeshadow looking fabulous all day long

4
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Best Primer Around!!
Purchased

I absolutely love theBalm® cosmetics Put a Lid On It™. I apply my eye shadow with a brush, so excess tends to get on my temples as I apply it. When I applied this primer first, there was no excess on my face. The eye shadow instantly stuck to where I had applied the primer. You only need to use a tiny bit per eye, so the tube will last a long time. Love it!!

5
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