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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I liked this almost as much as the Urban Decay eye primer. Pretty good staying power.4
I've never used an eyelid primer before and this was a nice surprise. My eye makeup looked much fresher throughout the day!4
This stuff was amazing! I'm new to the eyeshadow world but I found that it really made a difference. It stayed on all night.5
made my eye makeup go on very smooth, looked and felt nice. I already have several primer samples that I use so I won't be purchasing this now, but I'd consider it when those run out.4
Eyeshadow primer is an underappreciated product. It gives your shadow such a richer hue without having apply layers and layers of shadow. And it prevents creasing and fading. Putting shadow on your lids without a primer is like applying nail polish without having cleaned your nails first. Yeah, it will work, but not as well as it should. Regarding "theBalmÂ® cosmetics Put a Lid On Itâ„¢", it does the job just as well as any other eyeshadow primer I've tried (which includes most of brands too cool for discount retailers).4
I thought this was a great product. My eyeshadow stayed on the whole day, even after I went to the gym! Only issue I saw is that it made it a little difficult to put the makeup on as the primer made the eyeshadow stick right away, making my brush cakey and very difficult to blend.4
This product was a little thick for me, I prefer Urban Decay Primer Potion.3
I loved using the eye primer from Balm! My shadow stayed in place all day, with no yucky crease!5
Like it a lot - seems to work well to keep my eyeliner in place. Probably would work better if I actually wore more than just liner though.4
This wasn't the best primer I've tried but it works just fine!!
It primed my eyes and kept my eyeshadow looking good. But throughout the day, my eyeshadow didn't look so "hot"