theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,307 Reviews 1,307 Reviews
4.2 out of 5 stars
5 Star
635
4 Star
423
3 Star
161
2 Star
62
1 Star
26
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Magic
Purchased

This stuff is magic. Seriously, magic. It goes on light and colorless, and eyeshadow stays put all day. No creases. I even slept with my makeup on the other night (bad, I know, it was one of those nights) and my eyeshadow was still perfect THE NEXT MORNING. This stuff is so worth it.

5
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average

i have used eye primers before many times and this has been my least favorite. i love the cute design but its just not very effective on my oily lids. i would think this is good for dry lids. i didnt finish the sample, but it lasted months. i gave the remainder to my best friend to try since she has never tried primers before.

3
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Great find!
Purchased

This primer has me switching from the cult favorite, Urban Decay. A tiny amount goes a long way and it keeps my shadow in place and streak free ALL day. It also helps eyeshadow color stay true.

5
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Excellent!

I love this product!! Works great and the little tube will last you a long time. Goes on smoothly as well.

5
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Great primer!
Purchased

I've been an Urban Decay primer potion junkie for years, but I may switch to the Balm. I thought it had a silkier texture, and it does the trick same as UD!

5
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the Balm

didn't really notice that it made a difference but gave it to my sister and she uses it all the time.

3
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Love this production so much I bought my daughter some!
Purchased

Only product I've ever found that actually keeps my eye shadow in place. I have very oily eyelids but this works perfect.

5
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Love it
Purchased

This is a great eye shadow primer. At first I was hesitant because it appeared to be slightly greasy on application. But I love it more than my old favorite by urban Decay. I doesn't cake quite as much which is very nice.

5
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Eye shadow stays put!

Besides the cute name, this primer stays put, keeps eye shadow where you want it, and is very gentle. You just need a teeny, teeny bit, so it lasts forever. Great find.

5
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A MUST
Purchased

I can't get through the day without my eyelid primer, and theBalm is the best. I just dab a little on and it's off to the races!

5
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