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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
This product is rad. I've danced through many weddings and even done Bikram yoga and still found my eyeshadow/liner intact...miraculous.5
My eyelids repel eye shadow. I've tried many shadow primers and this one is my favorite to date. Waiting a minute after applying the primer before applying shadow is very important, but the results are great. I get good-to-excellent shadow retention for up to 10 hours.5
After a week in Brazil, with all of its glorious heat and humidity, I was hooked. My eye makeup never smudged, even while partying at Carnival!5
I purchased this primer hoping it would work as well as the other theBalm products I have and it did not disappoint. It goes on smoothly and dries quickly, but more importantly it holds shadow in place all day. It's a great product!5
This is a nice product that really helps improve my over-all makeup look. I HATE when my eyeshadow smudges by the end of the day, and this pretty much solves that problem for me! This is the first eyelid primer I have every used, so I am not sure how it compares to other brands, but it meets all of my needs for smudge-resistant eyeshadow!4
I am a really basic, on the go gal when it comes to my beauty regimen.
I have fairskin so my eyelids do often look inconsistent in natural color (veiny etc.). While I don't have time for shadow most days, I do have time for this.
This product evens my skin tone and keeps my eyeliner put all day.
I was able to use just a little bit, and it not only went a long way, my eyeshadow didn't budge!4
This primer does not over dry my eyelids. My eyelids feel like they are moisturized and still capture and hold pigment well. Eyeshadow stays put all day long; I just retouch or darken the shades for night time as necessary.3
This stuff is like eyeshadow superglue! I put eyeshadow on last night at 6pm as a test, and its 530pm the next day and it is still there! No touchups! Awesome stuff!5
I had never tried a primer before and I was pleasantly surprise with this one. My eyeshadow and eyeliner stayed bright and remained smudge free until evening when I went to take it off.5