theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,297 Reviews 1,297 Reviews
4.2 out of 5 stars
5 Star
627
4 Star
422
3 Star
161
2 Star
61
1 Star
26
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Great primer!
Purchased

I've been an Urban Decay primer potion junkie for years, but I may switch to the Balm. I thought it had a silkier texture, and it does the trick same as UD!

5
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the Balm

didn't really notice that it made a difference but gave it to my sister and she uses it all the time.

3
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Love this production so much I bought my daughter some!
Purchased

Only product I've ever found that actually keeps my eye shadow in place. I have very oily eyelids but this works perfect.

5
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Love it
Purchased

This is a great eye shadow primer. At first I was hesitant because it appeared to be slightly greasy on application. But I love it more than my old favorite by urban Decay. I doesn't cake quite as much which is very nice.

5
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Eye shadow stays put!

Besides the cute name, this primer stays put, keeps eye shadow where you want it, and is very gentle. You just need a teeny, teeny bit, so it lasts forever. Great find.

5
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A MUST
Purchased

I can't get through the day without my eyelid primer, and theBalm is the best. I just dab a little on and it's off to the races!

5
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Wonderful product
Purchased

I use religiously and my eyeshadow never has fallout or fades during the day. I use with all brands of eyeshadow, even less expensive ones and it always does the trick!

5
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serious staying power

This definitely works and keeps my eyeshadow/eyeliner put throughout the night. I'm not sure I would use it enough to justify the price tag but the tube would last me along time. If you are a heavy makeup wearer or have a long time this is a great product to keep things put. I'll probably give in and buy one once the sample is gone.

4
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Really Like It
Purchased

I really like this eye primer. It works well without leaving any residue on my eyes, unlike other similar products.

4
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Best lid base ever!!!
Purchased

There is a lot of lid primers out here but this only truly does its job! My eye make never moves! Liner stays on all day and my kids are never oily.

5
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