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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I'm always looking for eyeshadow and eyeliner primer. Especially one that will last all day. This is it! I'm very impressed with its lasting power. The only negative thing is that it did feel a little greasy when applying, almost as if the contents needed to be mixed or shaken up better. A little bit goes a long way!4
I love The Balm products, but I usually don't use an eyeshadow primer. I really think that a good eyeshadow should last without it.3
This product is AMAZING! I have EXTREMELY oily skin and I could never find an eye primer that would work well enough leave me creaseless at the end of the day. Until now, with this primer I can go all day and work out and my eye makeup is STILL perfect!!! I cant believe it. I will buy this product for a lifetime! Thank you The Balm. You are The Balm!!5
I'm glad I got to try this product before buying it. I think it's okay but I have other primers I like more. I do really like the Balm brand eyeshadows and blushes3
not a bad product at all - I tried the sample a few times and my eye shadow has seemed to stay on better. It's not that expensive, so I will probably purchase the product and test it out more.4
A little definitely goes a long way. Keeps my eye makeup from smudging all day. Looks just as fresh in the afternoon as when I applied it!5
I had fun using my sample for theBalm Put a Lid On It but I think this would have to go to my "not very useful" list. Why? Because I don't think it is needed. Maybe for the heavy makeup users, but for me, this is really just not needed in my daily makeup routine.4
I loved this product! It made my eyeshadow go on so much smoother!5
After applying the product, it stayed oily/moist to long. Had to wait awhile to apply eyeshadow. No changes were noted when I tried the product.1
I would not waste my money on this product. Overall the product is light and easy to apply but I cannot see any benefit of its use. I'm pretty sure it was gone within seconds after application. Also, I would opt for a primer that has a little highlighter.2