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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
My eye shadow stay in place ALL day! Normally it disappears within an hour. I highly recommend theBalm a great brand and super prices!5
I get contact dermatitis easily and this primer seemed to make it act up. I used once without having any reaction and it seemed to make a real "canvas" for your eyeshadow. Not a bad product just something I can't use.2
this consistency is very nice on this primer. i have little bumps around my eye area and i think it helped smooth them out for makeup application. i like it because it felt more rich and moisturizing than the urban decay primer potion which is very popular.4
I did eye shadow swipes on the back of my hand—naked, with face primer, and this theBalm Put a Lid On It. The naked spot only held a little shadow. The primer held on to much more of the pigment, but not as much as theBalm. I was amazed! And you only need a very, very small amount. I've also been using it under my eyes to help my concealer stick.5
I received this in my January birchbox. I really like the product. I have used primers before and generally feel that they are not for me. I love that this one is intended for eyes only. I hadn't thought of using a primer like that before. It gets the job done without feeling slick all over your face. The website describes it as sheer, but I feel like it has a little shimmer to it...which I love!4
This product goes on smoothly and provides the benefits of a great primer. It helped my make-up stay on and fresh all day long.5
I wasn't totally satisfied with this product because I still had creases in my eyes. However, I did notice it did smooth eyeshadow out and if that is what you are looking for, this would be the item for you.3
this eye primer was really soft on my eyelids and blended nicely, and the eyeshadow I applied over it didn't move or fade all day! Its a really nice product.5
I'm very picky with eye primer and at first I was scared this was going to be shimmery and was very happy to find that it was not. It stuck on after a few hours and it definitely helped keep my shadows on those hours. I am planning on purchasing this product when the sample is finished.5
I like this sample...I don't normally use this but found that it worked fairly well!4