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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I loved this product. Best Eye primer I've ever used!5
My eyeshadow hasn't been wearing off by the end of the day, I just recommend giving it a few minutes from the time you apply it until you put makeup over it.4
This worked well to smooth my lids and help my eye make up stay on. I love the Balm products in general!4
Has a nice smooth texture, not too oily. It's transparent, but held my eyeshadow in place all day. A decent product.5
Wow it stayed for good 7 hours! I loved how my shadow didn't crease, it was a little difficult to take off tho, need more makeup remover than usual. overall great product, will be using this sample till it runs out.4
I've given this a few chances, but just can't love it. It does its job and doesn't crease, but on me, it was very dry - and would actually flake off. I also noticed it was difficult to get off while washing my face.2
My eye shadow stay in place ALL day! Normally it disappears within an hour. I highly recommend theBalm a great brand and super prices!5
I get contact dermatitis easily and this primer seemed to make it act up. I used once without having any reaction and it seemed to make a real "canvas" for your eyeshadow. Not a bad product just something I can't use.2
this consistency is very nice on this primer. i have little bumps around my eye area and i think it helped smooth them out for makeup application. i like it because it felt more rich and moisturizing than the urban decay primer potion which is very popular.4
I did eye shadow swipes on the back of my hand—naked, with face primer, and this theBalm Put a Lid On It. The naked spot only held a little shadow. The primer held on to much more of the pigment, but not as much as theBalm. I was amazed! And you only need a very, very small amount. I've also been using it under my eyes to help my concealer stick.5