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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
Has a nice smooth texture, not too oily. It's transparent, but held my eyeshadow in place all day. A decent product.5
Wow it stayed for good 7 hours! I loved how my shadow didn't crease, it was a little difficult to take off tho, need more makeup remover than usual. overall great product, will be using this sample till it runs out.4
I've given this a few chances, but just can't love it. It does its job and doesn't crease, but on me, it was very dry - and would actually flake off. I also noticed it was difficult to get off while washing my face.2
My eye shadow stay in place ALL day! Normally it disappears within an hour. I highly recommend theBalm a great brand and super prices!5
I get contact dermatitis easily and this primer seemed to make it act up. I used once without having any reaction and it seemed to make a real "canvas" for your eyeshadow. Not a bad product just something I can't use.2
this consistency is very nice on this primer. i have little bumps around my eye area and i think it helped smooth them out for makeup application. i like it because it felt more rich and moisturizing than the urban decay primer potion which is very popular.4
I did eye shadow swipes on the back of my hand—naked, with face primer, and this theBalm Put a Lid On It. The naked spot only held a little shadow. The primer held on to much more of the pigment, but not as much as theBalm. I was amazed! And you only need a very, very small amount. I've also been using it under my eyes to help my concealer stick.5
I received this in my January birchbox. I really like the product. I have used primers before and generally feel that they are not for me. I love that this one is intended for eyes only. I hadn't thought of using a primer like that before. It gets the job done without feeling slick all over your face. The website describes it as sheer, but I feel like it has a little shimmer to it...which I love!4
This product goes on smoothly and provides the benefits of a great primer. It helped my make-up stay on and fresh all day long.5
I wasn't totally satisfied with this product because I still had creases in my eyes. However, I did notice it did smooth eyeshadow out and if that is what you are looking for, this would be the item for you.3