theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,338 Reviews 1,338 Reviews
4.2 out of 5 stars
5 Star
656
4 Star
430
3 Star
164
2 Star
62
1 Star
26
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Awesome product!
Sampled

Awesome! I've always had my eyeshadow crease and look horrible mid-day, and this solves all my problems!

5
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VERY SMOOTH
Sampled

I was very pleased with this product. It was easy to apply and left no creases. It also lasted all day. I was very happy with this sample!

5
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Love
Sampled

This product is so great. My eye makeup stayed on all day,
it is wonderful not to have your eye makeup in the crease
of your eye by noon.

5
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theBalm is da bomb
Sampled

Pretty awesome product. I didn't realize I needed it until I had it!

5
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Love a good eye product
Sampled

I thought this eye primer was really nice. It went on very easily and smooth and wasn't sticky. It made a great base for a long day of shadow wear.

4
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WOW!
Sampled

WOW! Nomally my eye shadow wears off and creases with in a few hours of appling (even high end or cream shadows), not with this primer. VERY HAPPY!

5
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Love it!
Sampled

I've been looking for an eyelid primer and was really excited when there was on in this month's box. I've used it everyday since. I will be buying my own!

5
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nice but felt sticky
Sampled

I thought this was nice and it did work to hold my shadow in place. But I thought it felt kind of greasy and sticky to me.

3
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Love it!
Sampled

I absolutely love this product! It is very lightweight and goes on easily. My eyes makeup stays put and doesn't smudge. Also, my eyelids don't sting when I use this product, which has happened to me in the past with similar products used.

5
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Great!
Sampled

Great product! First time I used it my eyeshadow stayed on through my 8-hour shift at work when usually by lunch time it's already faded. I initially thought that the balm would make my eyelids feel chunky but it doesn't. Really easy to apply and don't need an excessive amount.

5
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