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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
I'm very picky about primers, and this is a good one. Some primers are too greasy for me, but this isn't, yet it does feel like it has some moisturizing to it. Besides texture, it really does work and keeps my makeup crease free all day. I still prefer Urban Decay or Mary Kay primers, because they are slighty drier which I think allows for richer color. I'd still recommend/consider The Balm primer though.4
I am beginning to LOVE theBalm as a brand - their products are solid!! I have the illuminator (which I love!) and after trying Put a Lid On It, I think the brand is just amazing. I did a nice smokey eye for a dinner out, and this held it in place perfectly ALL EVENING - and eye makeup has a tendency to smudge around on me. Love it!! The only reason I'm not planning on purchasing is simply that I don't wear eye shadow often at all (I truly don't know how!!). But if I did, I would certainly buy this.5
This primer is a little oily and when it dries is very sticky to where I can't blend or move shadows around. Basically it isn't very forgiving & once you put a color in a spot, good luck softening the edges or fading around it. Maybe I'm not a primer person and I should stick to just using cream shadows as a base.3
I don't normally wear primer, but I liked this stuff! :) I will probably start using it! Makes my eyeshadow stay on longer and brighter.4
I like this product! It held my eye shadow and liquid liner all day. My one complaint is that it was kind of runny when I got it.4
Texture is fine, but doesn't keep eye makeup long for very long...my eyeliner started smearing after a couple of hours. I've used primers that would hold my makeup til the next day!1
This product does what it says but I still feel that my shadow lasts longer with Urban Decay. The product is also has a thin watery feel to it, and I just didn't like how it felt when I was applying.3
This product was lightweight on my eyes and kept my makeup looking fresh all day long.4
I've tried other eye primers and they've always been very greasey feeling and I've always felt my eyelid was sticky. This product feels light and kept my eyeshadow in place throughout the day.5
I was really surprised by this product. I don't wear a lot of eye-shadow but because my skin is oily sometimes I still get that crease with my tinted moisturizer. This completely took it away. I also dab a bit under my eye to hold my concealer for those pesky dark circles. Works Fantastic! I love how little you need as well. Will buy!4