theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,364 Reviews 1,364 Reviews
4.2 out of 5 stars
5 Star
675
4 Star
434
3 Star
166
2 Star
63
1 Star
26
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Love It!

I've never used an eye shadow primer before, but when I got the sample and tried it I was amazed at how well it held up (even after an end of the day workout). No crease and my eye shadow and liner stayed in place! Definitely going to purchase the full size when the sample runs out.

5
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The best!

I used this product after washing and moisturung my face. Stippled the eye shadow on after a ten second break and it NEVER budged. No creases, no fading, just vibrant eye shadow all day long!

5
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I like this primer
Purchased

I received a sample of this in my March box and decided right away to order the full size. I love the texture and how silky this eye primer goes on. Every shadow I've used with this has stayed put. I'm exploring more theBalm products in the near future. Thanks again to Birchbox for introducing me to theBalm !

5
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great lid primer

I received this in a mystery sample pack and am very pleased with it. A little bit goes a long way, this sample will last a long time. It's not as thick a formula as I'd expected, so it absorbs quickly and easily and actually feels like it's moisturizing my lids. Shadow and liner stayed in place all night with no creasing. Thanks Birchbox!

5
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The Balm wins again
Purchased

This is the best primer, by far, that I've tried. A teeny tiny dot is all I need, and my eyeshadow stays put. I got this yesterday, tried it today, and my eyeshadow has not budged. No creases, no fallout, nada. I used another brand prior to this and just thought creasing and smudging was a part of life for me. Nope. I won't be without this again.

5
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How does it not have 5 stars??

I have the oiliest eyelids in the world. I read reviews and bought the Smashbox primer and even that primer doesn't hold certain eyeliners and any eyeshadow that isn't a long wear "no primer needed" cream. I got a sample of this in a bonus pack and I've tested it with eyeliners that my other primer can't even hold. My eyeshadow and eyeliner does not budge after 11 hours. Finally I can open myself up to something other than stay proof liquid eyeliner!

5
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Great product

I got this in a mystery pack and I really like it. Doesn't take much to use either.. just a dab is all you need. I like the Balm products, use their bronzer too. They make great stuff.

4
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I actually have to use makeup remover at the end of the day.
Purchased

This stuff works GREAT. I've tried a similar product from another firm that was alright, but mostly for shadow. This stuff even keeps my thick mod topliner on. It's amazing and lasts the whole day.

5
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Great product!

My eyeshadow stays in place all day when I use this primer. You only need to use a small amount on each lid. Even though the primer looks shiny when it comes out of the tube, it dries with a matte finish. The product is not oily or runny at all, and it is easy to apply eyeshadow over the primer.

5
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Absolutely Perfect Primer
Purchased

I've been on a huge thebalm kick lately; I just can't get enough of the wonderful products and adorable packaging. I work long days, and cannot STAND creasing, so was looking for a serious primer that would keep my eye makeup intact all day. This absolutely does the trick. I can leave for work at 6:30AM, work all day, and go out after work and I swear my eye makeup looks exactly the same at 9:30 PM. Zero creasing, zero touchups required. I also love that this is a true sheer formula; it doesn't sparkle or shimmer or tint my eyelids. Feels a bit thick out of the tube, but absorbs so quickly on the lids it doesn't feel like anything. You only need the tiniest amount, so I'm sure this will last forever!

5
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