Create a free account to check out faster, store multiple shipping addresses, view and track your orders in your account, and much more.
Please enter your password to continue.
This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
This primer goes on sheer and smooth, and a little goes a long way. It took me forever just to get through my little sample tube!5
Love this eye primer! Great for making shadow stay in place.5
I thought this eyelid primer felt soft and velvety smooth but I just don't feel like an eyelid primer is necessary. I really don't have problems with the shadows I use staying "bright and smudge-free for hours" so I don't think this product would be something that I would purchase.3
This has become a staple of my simple make-up routine. It keeps my liner and shadow crease-free and matte. KEEP IN MIND - This will become powdery and noticeable after 2 years (I still have some left!?) so replace after that if you have any - a little goes a long way!5
Loving the product so far! It is easy to use and my eye makeup stays put all day! Sampled, now I want to buy the full product.5
I've always had an issue with creasing shadow or smudges. I've tried so many primers. I walked into a store and saw this one - the balm products are wonderful (my favorite highlighter is from here!) - but this one takes the cake! It takes a minute for it to set and is a bit sticky, but it doesn't clump or pill up and makeup stays put all day. I highly recommend this!5
I didn't really believe eyelid primers were beneficial or effective before using this product. Feels smooth and silky, non irritating and creates a nice evenly colored skin tone for shadows.
I feel like I mention this in every review I write...but keeping makeup on my face through the muggy and incredibly HOT Texas summers is a real trial. After reading great reviews for this product I decided to try it out. I've used other brands before and they were alright, but this one takes the cake. It glides on smoothly and my eyeshadow DOES. NOT. MOVE. In fact, a good portion of the rest of my makeup faded throughout the day, but the eyeshadow looked just as good as it did when the day started out.
It's not sticky, but the eyeshadow definitely sticks to it. I've got a normal skin type, though my eyeshadow always creases if I don't use a primer. Love theBalm products in general, but this one is definitely a keeper!
This product is a must have. I just purchased and used it for the first time. What an incredible difference when it came to applying and blending my eye colors. It is velvety and my eye makeup stayed on all day. It does what it says it does and is now my go-to product for priming my eyes. Worth the money!5
Love this primer. It has just enough grip to hold onto your shadow without making it impossible to blend. Plus you only need a tiny amount, so this sample is going to last me a long time!5