theBalm® cosmetics Put A Lid On It® Eyelid Primer

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put A Lid On It® Eyelid Primer
4.2 out of 5 stars, based on 1,377 Reviews 1,377 Reviews
4.2 out of 5 stars
5 Star
684
4 Star
436
3 Star
168
2 Star
63
1 Star
26
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Decent product

It does a nice job of keeping eyeshadow on. I used it for an evening event, slept with it on, and my shadow looked pretty decent in the AM!

4
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this works really well, good base for eye shadow

this works really well. it give great coverage and base to apply eye shadow. i would recommend this and would buy it.

4
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Not a fan

Too thick for my liking and I could hardly remove the product when it was time to take it off. I'd stick with SmashBox or another primer.

3
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love it!

this is my first time using an eyelid primer, and this is absolutely great! no creasing, no smudging, it's perfect!

5
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This is a WONDERFUL product!

My eyeshadow stayed intact all day -- I didn't even have to redo my eye makeup for the night! I definitely recommend it!

5
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Am I crazy, or does this moisturize too?

I've been using this balm every day since receiving it in my January BB. The little sample has gone a long way! It not only helps shadow stay put throughout the day, but makes my lids feel soft and moisturized. Other primers have made my lids dry, so this is a nice change. Love it!

5
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LOVE this stuff.
Purchased

This is the perfect eyelid primer. Keeps the eyeshadow on all day. Goes on very light. I never used to think primers were that important, but now I will never put shadow on without it. Highly recommended.

5
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works great!

I really like this stuff a whole lot! it works better than the ones I have used in the past. It held on place until the next morning! its a quality sample so once it runs out I will repurchase.

5
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Probably one of the best eye primers on the market!
Purchased

Outside of the cutest and the most clever packaging, I absolutely love the texture of this eye primer. I've used this with my high end shadows and drugstore shadows and found that even the cheapest shadow looks better and stays on longer with this primer. I'm really starting to dig The Balm products.

5
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Necessary?

I didn't particularly need the product. I got it in my box, but I guess my logic is if my eyeshadow is already amazing, then why spend more money to get an identical look? It's a primer, but my eyeshadow stays in place and doesn't smudge or crease regardless.

3
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