theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,360 Reviews 1,360 Reviews
4.2 out of 5 stars
5 Star
673
4 Star
432
3 Star
166
2 Star
63
1 Star
26
my profile
people who
purchased
sampled
Skin type
Normal
Dry
Oily
Combination
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Worked Great!

I took this on a trip to Florida and was surprised at how much I liked it. I have been an UD primer user for years and didn't really think anything else could beat it, but I loved the way this primer seemed to make my eyeshadow "pop" a bit more. It went on very smooth (a little goes a long way!) and lasted all day. I will definitely switch to this when my other primer is used up.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
LOVE IT!

This stuff is great, it doesn't dry out your lids, it really brings the color out in your eyeshadow, and everything stays put once it's on (something I have a lot of trouble with!)... I love it.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
great

really kept my shadow on for the day - usually wears off after 4 hours. good sized sample as well.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
No melting!!
Purchased

My eyeshadow usually melts during the day since I have a busy and full schedule. But this primer holds it in place! I'm able to wear my eyeshadow morning to night without smudges or melting. Buying this for sure!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Best Eye Primer
Purchased

I received this Eye Primer in my January box and decided to give it a try. My skin tends to run very oily and I have a very hard time keeping eyeshadow on throughout the day, often having to reapply multiple times. I tried this on first thing in the morning and BOTH days my eyeshadow stayed put. Winter miracle! I even went to the gym and it didnt budge. Definitely buying the full size version!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Eye makeup stays put with this product! Pretty great!
Purchased

This product is pretty great! My eye makeup stays put with this primer. It really leaves my eyelids feeling soft and and ready for shadow without leaving a greasy residue. My only complaint is that it kind of stings for a second before it dries... and I don't have sensitive skin. But it's not so bad that I wouldn't use it on a regular basis. It's a pretty great product! My eye makeup definitely goes on more smoothly and stays put!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
nothing special

This takes a while to dry on your lid. I can't really tell the difference in terms of eyeshadow longevity when using this product vs not using anything. But to be fair, I pretty much feel that way about all eyelid primers.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Buying it full size!

Love this eye-shadow primer! You hardly have to use any at all, just a tiny dab will cover your entire lid. It dries quickly, and my shadow stays strong all day without fading or shaking off. A bonus, the texture is super velvety and it feels like it gives you some extra hydration.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Beauty Essential

I LOVE this product!!! I tend to have trouble with eyeshadow creasing and this has eliminated that problem. I have tried it under light and dark shadows and have been very happy with the results. I'm ashamed to admit, but I have slept in my eye makeup and woke up to find my eyeshadow looked just as good as it did when I applied it the previous day!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
eye lid primer

Love this eye lid primer. I recently invested in a nice eye shadow kit but half way through the day the shadow is no longer visible. Now that I started using this lid primer it lasts all day and I couldn't be happier!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No