theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,339 Reviews 1,339 Reviews
4.2 out of 5 stars
5 Star
656
4 Star
430
3 Star
165
2 Star
62
1 Star
26
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Too Slippery

I didnt notice better staying power with this then any other brand, It just seemed way to slick when I put it on

3
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ok product

Decent product, but will probably not add it to my usual beauty regimen.

3
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AH-MAY-ZING
Purchased

Literally all my makeup has melted off after an overheated walk and my eyes are perfection. Crease, lid, highlighter (the balm also). And you use so little on a daily basis that it's a great value. The Balm continues to provide my favorite box item!

5
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Amazing

This is the best eyelid primer I have ever used. It keeps my eyeshadow in place throughout the whole night!

5
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Smooth

I really like this product. The sample is a great size for makeup bag or travelling. It goes on smooth and is a wonderful primer. Might be buying this one after my current one is out!

5
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Great product

It keeps my makeup in place all day, not greasy at all. I wear this everyday and a little goes a long way so it's definitely worth the price.

5
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Meh.

I wanted to love this so much, however, I found it a bit greasy and didn't hold certain eyeshadows well. The silky texture that it has makes you think it will help glide the color on your lid, but sadly no - not for me at least. Patchy results = a no go for me. I guess I'll be sticking with UDPP.

2
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awesome!
Purchased

I love love love this product! It came in my January birchbox and it was amazing! My eyeshadow stayed on all day after using it.

5
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Amazing!!

I have every primer out there and this is by far the best. At first, it goes on like an illuminating eye cream, but then it dries down to a beautiful base of coverage and eyeshadow stays put for hours!! Will definitely be purchasing the full size!!

5
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Not better than other primer

It kept my eyeshadow on all day and served its purpose as a primer, but I didn't find it superior to other cheaper products.

3
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