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This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.
when putting on this product, it felt a little oily. It worked really well at keeping my eye shadow on thru the day, even with little hands touching my face.4
This is definitely a product that will be incorporated into my daily routine going forward. Once this is on your eyelids you cannot feel it and shadows and liners dont move or smudge a bit. I love this and cannot imagine my life without it!5
I have somewhat oily, aging eyelids, but this easy to use lid primer helps shadows--even creme formulas--last all day. theBalm's packaging is so much fun, too.5
This primer is great! It keeps my eyeshadow in place, bright and beautiful, all day until I wash my face. I've used Urban Decay's eyeshadow primer for years but I think this one has better staying power, and you only need the tiniest bit on each lid. It does have a slight light tint to it, which is normally covered by shadow, but if you have an errant bit on your eyelid it is noticeable. Plus it's only $18 for the full size, which isn't too bad, so buying it is actually an option!5
I thought this was going to be sticky, and make my eyeshadow feel cakey - but it was VERY light and smooth! I'm considering buying this for sure!3
I can't attest to how well this makes eyeshadow stay on the lids because I have never noticed having a problem with that WITHOUT this product. I will say, however, that I noticed I did not have to use as much shadow to get the look I wanted.3
I only have good things to say about this lid primer. It goes on creamy and smooth, takes just a few moments to set, and lasts all day.4
I like the fact that the shadow didn't clump during the day after wearing for a few hours. I have oily skin and usually don't wear eyeshadow because it clumps. With this product I'll probably be wearing eyeshadow more often.4
The Balm is definitely a great brand with oh so clever product titles! The only drawback is that it seemed very liquidy. You don't have to use a lot of it which is great, but a bit more tacky would be helpful. It kind've seeps through your finger tips. Othan than that it works great.4
I noticed this really moisturized my eyes as well as acted like a primer. There were no creases in my eye shadow5