theBalm® cosmetics Put a Lid On It™

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put a Lid On It™
4.2 out of 5 stars, based on 1,361 Reviews 1,361 Reviews
4.2 out of 5 stars
5 Star
674
4 Star
432
3 Star
166
2 Star
63
1 Star
26
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it felt oily going on

when putting on this product, it felt a little oily. It worked really well at keeping my eye shadow on thru the day, even with little hands touching my face.

4
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Works like a charm

This is definitely a product that will be incorporated into my daily routine going forward. Once this is on your eyelids you cannot feel it and shadows and liners dont move or smudge a bit. I love this and cannot imagine my life without it!

5
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Great product
Purchased

I have somewhat oily, aging eyelids, but this easy to use lid primer helps shadows--even creme formulas--last all day. theBalm's packaging is so much fun, too.

5
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I'm Sticking With You

This primer is great! It keeps my eyeshadow in place, bright and beautiful, all day until I wash my face. I've used Urban Decay's eyeshadow primer for years but I think this one has better staying power, and you only need the tiniest bit on each lid. It does have a slight light tint to it, which is normally covered by shadow, but if you have an errant bit on your eyelid it is noticeable. Plus it's only $18 for the full size, which isn't too bad, so buying it is actually an option!

5
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Light Coverage

I thought this was going to be sticky, and make my eyeshadow feel cakey - but it was VERY light and smooth! I'm considering buying this for sure!

3
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I might not be the ideal user

I can't attest to how well this makes eyeshadow stay on the lids because I have never noticed having a problem with that WITHOUT this product. I will say, however, that I noticed I did not have to use as much shadow to get the look I wanted.

3
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Great basic lid primer!

I only have good things to say about this lid primer. It goes on creamy and smooth, takes just a few moments to set, and lasts all day.

4
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I liked it

I like the fact that the shadow didn't clump during the day after wearing for a few hours. I have oily skin and usually don't wear eyeshadow because it clumps. With this product I'll probably be wearing eyeshadow more often.

4
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Good Eye Primer

The Balm is definitely a great brand with oh so clever product titles! The only drawback is that it seemed very liquidy. You don't have to use a lot of it which is great, but a bit more tacky would be helpful. It kind've seeps through your finger tips. Othan than that it works great.

4
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Cool product

I noticed this really moisturized my eyes as well as acted like a primer. There were no creases in my eye shadow

5
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