Birchbox Subscribe to Birchbox Subscribe to BirchboxMan Shop Birchbox Shop BirchboxMan Gift Birchbox BirchboxMan
Makeup Hair Skincare Fragrance Bath & Body Lifestyle Accessories Tools Nails Gifts with Purchase $25 and Under Birchbox Exclusives Best Sellers Limited Edition Boxes Birchbox Discovery Kits Value Sets What’s New Sale Brands for Women Latest Articles and Videos
Skincare Hair Body Beard Shave Fragrance Apparel & Accessories Gifts with Purchase Sampled This Month $25 and Under Best Sellers BirchboxMan Exclusives BirchboxMan Collections Gift Sets Sale What’s New Brands for Men View the Guide

theBalm® cosmetics Put A Lid On It® Eyelid Primer

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

theBalm® cosmetics Put A Lid On It® Eyelid Primer
4.2 out of 5 stars, based on 1,378 Reviews 1,378 Reviews
4.2 out of 5 stars
5 Star
685
4 Star
436
3 Star
168
2 Star
63
1 Star
26
my profile
people who
purchased
sampled
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Great product

This was a great base for my eyeshadow. I normally have a problem with oil and my makeup smearing but this had great staying power.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Liked it

I've never used a product of this type before, so I don't have anything to compare it to. It seems to do what is described. I didn't see the creases in my eye shadow that sometimes appears. I guess I'm not crazy about the price. Seems a little high for something you prime your eyelids with.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Lids

I loved that it was sheer and light when putting on my lids. I'm always worried about products drying out my skin on my eyelids. I don't think I wear enough eyeshadow to know if it makes it stay on longer.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Good but I wouldn't use everyday

This is a good production and it has its purposes. I wouldn't wear it everyday as my eye shadow's stay on pretty well. I think it's great for a night out to a concert and anywhere you might get a little sweaty.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love it!!
Purchased

It works for under the eyes as well to smooth my makeup out where my wrinkles aren't so visible.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Comparable to other primers

I thought this eyelid primer was on par with others on the market. It was thick and it kept my eyeshadow on a little bit longer than it would normally stay put. It didn't rock my world, but there's certainly nothing wrong with it!

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Very Good Primer

I love eye shadow primers and this is a good one. Nice coverage, blends well.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
put a lid on it

I'm a huge believer in eyeshadow primer. My shadow won't even make it to afternoon without it. I have used other primers before that do the job, but this product had a great smooth texture that made the shadow go on flawlessly. Not to mention it lasted through the whole day!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Not for me

I recently used this product and I did not like the way it felt on my eyelid. It felt really heavy, and almost gave me a tingling sensation. I will say that it did keep my eyeshadow looking fresh for me all day.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Lasts all day

I got this lady month and it works great. I normally use urban decay but I think this is better. I will buy it when my UD runs out.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No