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Most shampoo bottles instruct us to lather, rinse, and repeat—but if we followed those instructions, we’d be washing our hair continuously in a never-ending loop, stripping our hair of its natural oils. Good thing we found this natural cleanser: the botanical formula is so potent, a tiny amount is sufficient. Instead of sucking out moisture, it softens and nourishes with a special blend of 20 herbs, all suspended in a moisturizing base.
I have very curly hair, this shampoo not only cleaned, but de-frizzed and loosened my curl for a straighter look that I was trying to achieve. You do not need to use a lot of it. Love it!5
I liked the shampoo fine.. it left my hair soft and shiny, but typically use same brand conditioner, so would have been helpful to receive them as a set.3
This has a great texture when shampooing. It also has nice scent. It makes my hair LOOK clean after washing and drying.
It seemed to strip my color and, my hair did not seem any shinier.3
I enjoyed the smell, but I am used to bubbles. I did not feel like I was using enough.3
This is a nice shampoo, the moisurizing seems to be effective, and it suds well. However, it also has a very strong musky scent. If you like that kind of scent, no problem. But if you prefer a different kind of scent or none at all, this one is too strong.2
Smells amazing, leaves hair clean and bouncy. loses one star due to price, little too high for what it is.4
This shampoo really works well for me! My hair is soft and shiny even without conditioner. Other reviewers noted that it doesn't lather much, but I find that to be normal for non-detergent shampoos. I shampoo every other day and have used less than half the sample bottle in the last 2 weeks, even though my hair is very thick. For thick, fine, color-treated hair, this product is the bomb!5
I'm not a hair product person, but I like that the ingredients don't sound like they are from a toxic factory. A couple of times I had to wash twice in order to get a good lather and feel like the hair thickening products and dry shampoos stored up from previous days were totally removed. But, that could happen with any shampoo.4
Smells great - but I'm not really noticing a difference in my hair.4