Everything fades off my lips. EVERYTHING. Except THIS! These lipsticks are amazing. This is the lipstick that got me wearing lipstick. I hate bothering with them because they are usually expensive and don't last on my lips; while worrying about if my lipstick is even or not (vs gloss where i can just slap it on and go about my business). Once you put this lipstick on and it dries, its staying. I was able to drink and kiss my husband with no problem! It looked good for many many hours and I got lots of compliments on it! I own this lipstick in over 4 shades, because its amazing. The purples and reds are fantastic!