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We've always subscribed to the "Fake it 'til you make it" philosophy. Thankfully, on those all-to-common bleary-eyed mornings, we can turn to this brand new hydrating concealer to pretend as if we've had eight hours of shuteye. The sleek silver tube twists like a lipstick to reveal a two-in-one combo of undereye concealer and featherweight moisturizer. The crease-proof, easy-to-blend formula effortlessly masks dark circles and keeps skin hydrated for up to six hours. The creamy product provides heavy-duty coverage and instantly brightens tired-looking eyes with light-reflecting pigments. Moisturizing vitamin E and apple seed extract give the concealer its silky-smooth texture and soften fine lines. Consider us hooked.
I thought I was set with the concealer I was using before trying out this sample, but I've since changed my mind. Other concealers feel cakey and I have dry skin anyways. I just assumed that was something I had to put up with... but not anymore. LOVE LOVE LOVE this!5
I really like this product and the packaging is darling. I was a little bummed the sample was 99% packaging. I laughed when I saw the tiny amount. But at that it really was more than enough for me to fall in love with it. I have really really dark circles around my eyes (ugh genetics) and this is a nice base product for the rest of my makeup. It hydrates and covers nicely without being greasy.5
Loved this concealer, I never get enough sleep, but now I can "fake it"5
I love Benefits Fake Up! It gave me coverage of my under eye, while moisturizing.5
Fakeup (definitely a cool name) goes on very smoothly and feels great. I guess, for me, I just didn't notice that big of a difference from wearing it to not wearing it.3
This stuff is so good I don't need to use anything before bed anymore. It's creamy and blends easily. I don't have issues with it settling into creases or looking greasy. It's the best!5
I use fairly minimal make up (i.e. only use concealer and/or foundation when my skin breaks out occasionally) so I was unaware of the impact an undereye concealer can make. The moisturizer shell around the concealer really helps relieve bags under my eyes on bad mornings, and the concealer shade is a hair lighter than I normally go, brightening my eyes to the right color to face the day. I'm in love with Fake Up and I'm secretly looking forward to my next pimple to try it out on a different part of my face .5
I love the idea of an under eye concealer AND moisturizer in one!! It stays in place all day without being too heavy or cakey. I feel like it really does moisturize my skin and hides my circles at the same time. I am now addicted to this and have told everyone how great it is!5
I wasn't sure how much I'd like this product but it actually went on very smoothly and covered my blemishes and dark circles pretty well. I also thought the package was really useful as a tube.5
I absolutely love this brand of make up! Perfect for hiding dark circles/wrinkles under my eyes. Also use to hide blemishes.5