First received this product in my October 2013 Birchbox and I absolutely love it! The sample size was of course just a sample, but it lasted a few weeks and it gave me enough time to decide if it was something that I would want to purchase later on (which I do). I found that it goes on much smoother than the usual cheap concealer, and that it actually covers more of the imperfections on my face. The hydration ring around the concealer not only makes it easier to rub into my skin, but it also gives a nice glow that isn't too oily looking. Now, I know that for some the name itself may be a turn off because of the word "fake", but there is nothing to worry about here. This concealer is not something that will make your face look caked on. I recommend this buy to anyone looking for a smoother more naturally beautiful face!