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We've always subscribed to the "Fake it 'til you make it" philosophy. Thankfully, on those all-to-common bleary-eyed mornings, we can turn to this brand new hydrating concealer to pretend as if we've had eight hours of shuteye. The sleek silver tube twists like a lipstick to reveal a two-in-one combo of undereye concealer and featherweight moisturizer. The crease-proof, easy-to-blend formula effortlessly masks dark circles and keeps skin hydrated for up to six hours. The creamy product provides heavy-duty coverage and instantly brightens tired-looking eyes with light-reflecting pigments. Moisturizing vitamin E and apple seed extract give the concealer its silky-smooth texture and soften fine lines. Consider us hooked.
I like the idea of this product but in theory it doesn't quite work out for my skin type and tone. It seemed a bit light going on my skin, though after I rubbed in it to blend (with my fingers) it seemed okay. It does seem to have a bit of shine to it when first applied (which was unsettling at first) but wore away after blending. Unfortunately with my olive/yellow skin tone, the concealer doesn't seem to do much to hide any dark circles, but it does do a bit.3
I guess maybe my undereyes are too dark for this product. Nothing seemed to happen, except some creasing later in the day.3
I'm not usually a concealer girl â€” I'm quite fussy. This stuff is perfect for any redness (like around the nose) and discoloration or brightening under the eyes. Doesn't crease at all. Lasts for ~6 hours before I have to reapply which is pretty incredible. Definitely buying the full size.5
I don't own this product but a friend of mine does and after a recent trip to NYC I was so happy that she did! We had many a late nights and this product made it look like I had gotten 8 hrs of sleep and then some and didn't leave a cakey crease like most concealers do. I can't wait for Birchbox to get it back in stock becuase I will purchasing it!4
I have not usually used concealer as a part of my daily routine until I received the sample of Fake Up in my Birchbox. I naturally have dark skin under my eyes, and I have used other products on them in the past. I really like the Fake Up because it goes on very smooth and feels very moisturizing. It does not feel fake and cakey like other concealers can. I haven't bought the product yet (still using the sample:)), but I may in the future. I have many other Benefit products and love them all.5
I have very fair skin and don't use a lot of makeup, so when I need concealer it needs to be very light and still sheer. This works great.4
I don't like to wear concealer or any facial makeup so this product was not useful for me.3
I loved this product! It provided good coverage, perfect moisture, and never look caked on!5
The first day I wasn't so sure....but I love this, everyday I feel like my eyes a more moisturizers.5
I never wear concealer because I like to do my makeup very quickly but after trying this I love it! It covers my dark circles and blemishes well.5