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We've always subscribed to the "Fake it 'til you make it" philosophy. Thankfully, on those all-to-common bleary-eyed mornings, we can turn to this brand new hydrating concealer to pretend as if we've had eight hours of shuteye. The sleek silver tube twists like a lipstick to reveal a two-in-one combo of undereye concealer and featherweight moisturizer. The crease-proof, easy-to-blend formula effortlessly masks dark circles and keeps skin hydrated for up to six hours. The creamy product provides heavy-duty coverage and instantly brightens tired-looking eyes with light-reflecting pigments. Moisturizing vitamin E and apple seed extract give the concealer its silky-smooth texture and soften fine lines. Consider us hooked.
I really liked this product. It was super easy to apply and felt smooth, unlike some comncealers that feel heavy under the eye.5
I was a little skeptical about this product but I definitely noticed an improvement. My under eye area often became cakey when I used my other products and I found this worked really well and looked natural4
First received this product in my October 2013 Birchbox and I absolutely love it! The sample size was of course just a sample, but it lasted a few weeks and it gave me enough time to decide if it was something that I would want to purchase later on (which I do). I found that it goes on much smoother than the usual cheap concealer, and that it actually covers more of the imperfections on my face. The hydration ring around the concealer not only makes it easier to rub into my skin, but it also gives a nice glow that isn't too oily looking. Now, I know that for some the name itself may be a turn off because of the word "fake", but there is nothing to worry about here. This concealer is not something that will make your face look caked on. I recommend this buy to anyone looking for a smoother more naturally beautiful face!5
I feel like I usually have pretty bad luck with concealer/brightener, but this shade worked out surprisingly well for me! Goes on really smooth and creamy; definitely buying the full size!4
I have very noticeable dark circles without concealer (even with more than eight hours of sleep) and Benefit Fakeup covered them up well, but not completely. It definitely lightened the area under my eyes, but it looked kind of cake-y as it settled into the fine lines and my dark circles didn't get covered completely. I'm not sure exactly how moisturizing the moisturizer ring was, just because my undereyes did look slightly cake-y, as with any concealer. Overall, it did have some coverage and would probably have worked great for someone without fine lines under their eyes or with less noticeable dark circles! I will definitely finish using my sample though! Thank you, Birchbox! :)4
Love, love, love this product. Smooth and really covers up dark circles easily. I will be buying this as soon as it's back in stock and I run out of my sample.5
This product went on smoothly and certainly didn't feel drying or cakey like other concealers I've tried. It's very moisturizing, almost like putting vaseline under your eyes. I gave it a few minutes to absorb before putting other makeup on otherwise I felt like it would be wiped right off.5
I liked the idea, but it was just too sheer for me. I have rather dark under eye circles and this just did not do the trick.3
I liked the moisturizing properties of the product but the shade I received was a bit light for my complexion and made my skin have a shine.3
This is a nice product, it never dries out skin and blends well. Overall very happy.4