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We've always subscribed to the "Fake it 'til you make it" philosophy. Thankfully, on those all-to-common bleary-eyed mornings, we can turn to this brand new hydrating concealer to pretend as if we've had eight hours of shuteye. The sleek silver tube twists like a lipstick to reveal a two-in-one combo of undereye concealer and featherweight moisturizer. The crease-proof, easy-to-blend formula effortlessly masks dark circles and keeps skin hydrated for up to six hours. The creamy product provides heavy-duty coverage and instantly brightens tired-looking eyes with light-reflecting pigments. Moisturizing vitamin E and apple seed extract give the concealer its silky-smooth texture and soften fine lines. Consider us hooked.
I have ALWAYS had acne issues and concealer usually only makes it worse. However, I got a sample of this and fell in love. This not only covers up my acne scars, break outs, and dark/red spots, it has helped clear up my skin DRAMATICALLY in just the two weeks I've been using it. I HIGHLY recommend this for anyone who is prone to break outs or irritation especially if your skin gets dry quickly. Will absolutely be buying the full size!5
I have stayed away from anything that was not a powder face concealer/fondation but after trying this i found it easy on my skin and does a great job of concealing my problem areas and it did not irritate my face.5
I bought the full size Fakeup after getting a sample in my Birchbox and milking it until there was absolutely nothing left... Then I decided it was time to get the full size. I don't have an extensive beauty routine in the morning, and I'm kind of stuck on the products that I use. (That's why I turned to Birchbox for help in exploring the wide world of beauty and getting out of my rut) All of my methods and products are tried and true, and I tend to stick to the expression of "if it ain't broke, don't fix it" when it comes to make up. But I have been trying my monthly samples and falling in love with some of them. This was one of those cases. I don't wear a ton of make up as it is (some concealer, face lotion with SPF mixed with a touch of liquid foundation, powder to set it, and I finish off with some mascara so you can actually see my eyelashes) and sometimes even these things seem like too much work for me. That's why I love this product. Fakeup has a moisturizer in it, and great coverage to fix the under- eye issues I have. I'll set it for all day coverage with some powder, and poof! Nothing else needs to be done. I especially love this product in the summertime. I live in Kentucky and work at an amusement park over the summer. I hate spending time on my makeup when it will just melt off of my face by the end of the day. I've found that I can just go the Fakeup route- it's fast and easy, and it is still on my face at the end of the day- and ditch the lotion and liquid foundation all together. For this reason, Fakeup has won me over, earned my respect, and will always be a go to in my make up bag.5
I have always had dark circle under my eyes. Most of the under eye concealers end up showing fine lines and making the dark circles more noticeable. A friend recommend that I try "Fake It" so I did and fell in love with the creamy cover-up. It's light enough to not feel heavy or show any lines. It also provides enough cover so that the dark circles are not that noticeable. This is a product I will always keep on hand.5
I bought this and love love love it! It works so well with the beauty blender. goes on creamy then blends smooth. Great coverage for dark circles.5
Purchased this product after receiving sample. It is one of my favorite products to use on my under eye for the perfect coverage. Not cakey at all and the perfect size for travel or to keep in your purse5
I have never had clear skin, and am constantly switching up my cover-up products. I am always on the hunt for concealers that brighten without creasing and looking cakey. I have used benefit products in the past, but never stuck with them. This one, however, literally changed everything! I've got acne prone skin, but am constantly fighting dry patches due to my acne medication. This coverup is a moisturizer and concealer in one. It moisturizes my patchy skin while helping cover up my acne and discolored areas on my face. It also lasts for a long time. I keep a tube at home, and one in my purse, for refreshers throughout the day. I also use it as an under eye brightener on days when I really need it. :) Love this product, and will continue to use it in the future!4
I love this product so much. It makes me look so awake and glowing. I particularly like the way it not only conceals any dark circles, but also moisturizes the under eye area. This is an absolute must for my makeup kit.5
This product is not only great at concealing, it's also great at brightening the eye area, which was something I didn't expect. I've tried concealers before, but never used any other product more than once. Even with makeup on, you could see the product and it was terrible. With Fake Up, you can either wear it alone, or under makeup, and you can't tell it's there. All you see is brighter eyes and that's amazing. It's almost like having an eye brightener built in. Def one of my new favorite beauty products, and this is coming from someone who's never worn any makeup except for mascara.5
Love this concealer! It's light weight, moisturizing, and it works! I have an olive complexion and tan easily. I'm able to stick with Medium year round. Thanks Benefit!5