I have olive skin and tend towards the medium end of the spectrum of skin tones (and a dark medium in the summer when I'm in the sun a lot). I wasn't sure if medium-dark was going to be OK for me, but figured if there was something meant to blend into fair skin then it probably wasn't going to work for me. So I did get medium-dark.
The cream is much darker coming out of the tube than I expected. Silly of me in retrospect. It smooths out nicely and did blend well into my skin tone. I'm not used to wearing foundations or anything like that, so I was not used to how it looked. I felt like it was thicker than I expected. It would probably look even better if I had something better to blend it with than a cheap foundation brush.
I'm only just learning what the heck I'm doing with makeup at 24 and I wanted to try a BB cream because it sounded like a great gateway and I knew I did not want something cheap when trying it. I'm not sure if I'll ever get into foundation, just one day of this and I immediately broke out, but I'll continue to give it a try as I learn more and get better brushes/blenders.