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Traditional shampoos rely on sulfates to create a thick lather, but the flip side is that they can be incredibly harsh and drying especially on color-treated hair that needs the moisture most. This ultra-gentle shampoo is formulated without sulfates to ensure that it removes buildup without stripping color. After all, highlights can cost a pretty penny—we want to make them last!
The smell of the shampoo is mild, the lather is lovely, and the effectiveness is utterly unimpressive. It didn't make my hair shinier and it didn't do anything for my color. If anything, it made my curls drier and frizzier. I much prefer Aveda's Be Curly shampoo.1
If you like hair that feels dirty, this product is for you. I've never used sulfate free shampoo before, so I don't know if they all do such a poor job, or if it was a problem with this particular product. Hair feels limp and unwashed after using the product.1
I think thick, curly, color treated hair. I liked the smell of the shampoo, and how it felt coming out of the bottle. It was another thing on my hair! The shampoo didn't lather, and my hair felt dry and straw-like. I threw out the rest of the bottle.1
This left my hair lifeless and it didn't smell good at all. Not a winner.1
I've seen this product and have wanted to try it, so I was happy to receive a sample in my March Birchbox. The sample size was very generous, but I was very disappointed with the results. My hair is very thick and I used the shampoo along with my normal conditioner. My hair was very dry, frizzy, felt awful......could not wait to get back to my regular product. Perhaps results would be better if paired with this product's own conditioner?1
I did not like this shampoo at all. I always use salon products and thought this was terrible. It was thick and did not lather very well, I would not recommend it. I did like the smell.1
Didn't find this shampoo to wow me. I couldn't stand the texture in my hair so it could just be me or I need to use it more than 3 times.1
title says it all. smells horrible. is ok hair wise - hair feels clean/ healthy after i used it. just can't stand smell.1
I liked the smell and it worked well on my hair, but it is not for me.1
I felt like it didn't lather up well, and didn't care for the scent. Will not be purchasing.1