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Traditional shampoos rely on sulfates to create a thick lather, but the flip side is that they can be incredibly harsh and drying especially on color-treated hair that needs the moisture most. This ultra-gentle shampoo is formulated without sulfates to ensure that it removes buildup without stripping color. After all, highlights can cost a pretty penny—we want to make them last!
I have thick, naturally curly hair. I loved the feel of my hair after using this product...it was softer and more manageable. I also loved the scent!5
I thought this shampoo was really great. Lathered really well, and it left my hair very soft. Would definitely buy this shampoo!5
I received both samples for the shampoo and conditioner, and loved them both!5
This shampoo was a great surprise. It doesn't work into a huge bubbly lather, but it is clear that a little bit goes a long way. The directions state the proper amount is the size of a quarter and they were not overstating. I have long thick hair and that amount completely covered all of my hair. It doesn't have a strong smell which is great. My hair felt very clean and it left my hair soft, shiny and very easy to comb through even though I didn't use a conditioner. I even received a compliment that my hair looked soft, and it was in a ponytail. I have used it everyday since I received it and would definitely recommend this product.5
I have fine/thin hair and it helped my hair hold its natural curl better. I liked it.5
Great for colored hair! Made my hair feel fabulous!5
I received this brand of shampoo previously in my birchbox and loved it! I was very excited to receive another small of another variety. The smell and texture are both very appealing and my hair feels amazing when I get out of the shower!5
I have used several other color protecting sulfate free shampoos, but have never loved one this much. The shampoo left my hair shiny and voluminous without half of the effort usually needed. It smelled amazing, and I barley felt the need to use conditioner.5
I am so excited I received this product! I have been looking for a good color protecting sulfate-free shampoo and I have now found one that I love! Plus it smells great! Thanks Birchbox!5
I'm really pleased with this shampoo. I love that it is sulfate free and it smell lovely. I like the volume it gave my hair, too. Although it costs more than what I have been using, I think I will buy this and alternate it with my usual brand.5