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Traditional shampoos rely on sulfates to create a thick lather, but the flip side is that they can be incredibly harsh and drying especially on color-treated hair that needs the moisture most. This ultra-gentle shampoo is formulated without sulfates to ensure that it removes buildup without stripping color. After all, highlights can cost a pretty penny—we want to make them last!
I have coarse curly hair. This shampoo (as well as the conditioner) changed my life! I was just using the trial so I purchased the full size bottle. Within a week of using it I noticed that my split ends were gone. I have struggled with them ever since I discovered a blow dryer. People started asking me if I had trimmed my hair because of how great the ends looked. It's a bit pricey but I guess that's why it works! I just wash/condition with this every other time I wash my hair.5
Just purchased this shampoo and conditioner again. I love how clean my hair feels! I also love that my color has stayed!!5
I loved loved loved this shampoo! I can't wait to buy it. It left my hair bright and shiny without any product residue.5
I have long hair that gets tortured almost daily with a hair dryer and a straightener but this shampoo totally transforms it to soft, beautiful, silky hair. My new favorite.5
I am very impressed with this shampoo, and how my hair looks and feels after using it. The sample size was very generous, and I knew buying a bottle would be a good decision - it was!5
I was skeptical at first about using a sulfate free shampoo. I like a lather and the product I had previously tried that was sulfate free really seemed to weigh my hair down. I was very pleasantly surprised with this shampoo. The amount you have to use is small so even the sample lasted forever and I loved how clean feeling and smelling my hair was after using it!5
Sampled this with my March BB and thought it was okay. Unfortunately, I could not get the wonderful smell out of my head. I bought it this month and use it with every other washing due to the price.5
I loved how my hair felt after using this product.5
This is a great shampoo and has a great smell and feel. It made my hair shiny.5
I really liked the shampoo, the smell was so clean and fresh and it lasted in my hair. I got a few compliments on the smell. My hair stayed soft and it curled so nice and didn't look so fly away after using this shampoo.5