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Traditional shampoos rely on sulfates to create a thick lather, but the flip side is that they can be incredibly harsh and drying especially on color-treated hair that needs the moisture most. This ultra-gentle shampoo is formulated without sulfates to ensure that it removes buildup without stripping color. After all, highlights can cost a pretty penny—we want to make them last!
I really love this shampoo! The scent is great, and I love the way my hair feels. Together with the conditioner this might be my all time fave.5
Totally into finding sulfate free hair products but wasn't having a lot of luck finding one that I thought was moisturizing enough. This product does it. Love.5
I tried this once before my daughter made off with it! She loves the smell, how easy it works through her hair and how soft her hair is afterwards.5
After using this shampoo one time, it felt like I went to a professional salon! This product is light weight and I think even made my blonde highlights, blonder! I have been looking for a new shampoo to use (I currently use Redken) and this is the one I have switched to! I definitely recommend it for anyone else in this same position!
Fantastic shampoo, the product made my hair feel silky and shiny after my first use. The fragrance was very mild but relaxing and the packaging made me feel like the product was top of the line. I don't dye my hair and I still felt the benefits of using this shampoo.5
My husband loves the smell and it actually works great on my hair! I have really thick hair...just wish I could've got a bigger sample of the conditioner to try5
My current shampoo leaves my color-treated hair feeling stripped of moisture. This one is so foamy that I need to use very little to wash my long hair, and it leaves my hair much softer, even before conditioning. I didn't appreciate it after using the sample the first time, but since it was a large sample, upon repeated use I really noticed a difference. It smells good, too!5
I tried this shampoo for the first time today and immediately notcied how soft and bouncy my hair was afterwards. I also used a spray-in conditioner that I got as a sample though Birchbox. I will plan on purchasing this prtoduct.5
I love the smell of this and my hair is soft and shiny after using. I color my hair and it breaks off a lot and I find this makes it soft and helps the breakage.5
Sunshine in a bottle-Loved the conditioner as well! I spend a fortune coloring my grey hair and cant use just anything on my hair so this made me a very happy girl :) This adds amazing shine to your hair...5