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Traditional shampoos rely on sulfates to create a thick lather, but the flip side is that they can be incredibly harsh and drying especially on color-treated hair that needs the moisture most. This ultra-gentle shampoo is formulated without sulfates to ensure that it removes buildup without stripping color. After all, highlights can cost a pretty penny—we want to make them last!
I took this with me on a weekend trip and was amazed at how well it lathered. If it weren't for the fact that my daughter is a hairdresser and I get all my hair products through her, I would purchase it.5
This product smells AMAZING and makes my hair feel so clean! Definitely the best smelling sulfate free shampoo I have tried.5
I loved the smell of this product! I also liked the fact that a little bit of this product goes a long way, so it has lasted me the entire month. Not having the crazy amount of suds like normal shampoo is kind of hard to get used to, but my hair feels just as clean.5
If I had not JUST bought another shampoo from BB, I would buy this in a heartbeat. It smells SO good. Aslo leaves my color treated hair shiny and healthy.5
Arrived just in time for my vacation and it's the perfect travel size. Great smell, great lather, great product! Will definitely be purchasing!5
I loved this shampoo. I have damaged blonde hair and it make it feel smooth after using it! Good smell too!5
I love how this smells and how shiny and soft my hair looks after using it. I just needed a little bit to produce tons of great smelling lather.5
I really enjoyed this shampoo. It's hard to sulfate free shampoos to still give you that clean feeling, this gives it in spades and the pleasant citrus smell makes a great wake me up. I'll be buying the full size soon.5
This shampoo smells amazing and left my hair soft and shiny. I got compliments all day!5
I took the sample on vacation & fell in love. This shampoo immediately set itself apart from all the rest. So much that I had the friend I was traveling with try it & she was amazed too. It made my hair feel soft and silky even before I used the conditioner that came with it in my Birchbox. Will definitely be purchasing this product!5