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Traditional shampoos rely on sulfates to create a thick lather, but the flip side is that they can be incredibly harsh and drying especially on color-treated hair that needs the moisture most. This ultra-gentle shampoo is formulated without sulfates to ensure that it removes buildup without stripping color. After all, highlights can cost a pretty penny—we want to make them last!
The smell of this shampoo is amazing! It's not overly powerful, however. I used this shampoo for a couple of months and my hair was responding nicely. But, after that period of time, my hair starting feeling very dry.3
I love this stuff! Its is the BEST For my dry, color treated hair. It feels amazing!!!5
This is terrific - a little goes a long way (I actually think in the long run it will save me money), the scent is terrific, and my hair feels fabulous afterwards. I will be switching to this from my store-bought as soon as it runs out.5
This was the first sulfate free shampoo I had used that actually got foamy and sudsy. That along with the delicious smell and the way it made my hair feel (healthy & shiny) made it a winner!4
I received this as a Birchbox sample. For whatever, reason, I liked the shampoo much better than the conditioner. It had a pleasant smell and lathered well.4
Got a sample of these in my March 2013 box. I won't be buying the product in the future as it really didn't seem to do that much for me.3
This was a great sample to get! It lasted for a really long time because a little bit does the job. It made my hair feel like I had just come from the salon (really)- very smooth and silky but somehow even fuller than usual. I recommend it. I'm not sure that I would buy a full size, though, because it seems a bit pricey to me.4
I don't love that this product does not lather. I guess it had a thorough cleansing but my hair felt limp like it got it's butt kicked!3
I like this product but I wouldn't buy it. It smells nice but I don't notice a difference when using this shampoo as compared to my regular shampoo4
I really do enjoy this product. Dry/processed hair.... This product didnt dry mine out, over oil it and weigh it down.
The smell everything was great