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Traditional shampoos rely on sulfates to create a thick lather, but the flip side is that they can be incredibly harsh and drying especially on color-treated hair that needs the moisture most. This ultra-gentle shampoo is formulated without sulfates to ensure that it removes buildup without stripping color. After all, highlights can cost a pretty penny—we want to make them last!
I squeezed out a quarter-sized amount of product before reading the instructions which recommended using a small amount of product. Holy cow, this shampoo can lather! For my small amount of hair, a pea-sized drop would have sufficed!
Left my hair soft and shiny, without weighing it down. Love the scent, might consider switching to this shampoo to alternate with Pureology.
This shampoo is amazeballs! It's lightly scent, and left my hair feeling ultra clean and smooth!5
I liked this shampoo but I didn't care for the smell.4
I liked this shampoo overall. it smells great and left my hair soft and clean. however, I have very long hair, almost to the small of my back, and since this is a non-lathering shampoo, it takes a great deal of the product to clean my hair (as it does with any non-lathering shampoo). if I had shorter hair, this would be more cost effective and then worth buying for me. definitely recommend if you have shoulder-length or shorter hair though.3
This is a very smooth product. I wish the conditioner sample was the same size.4
This is a great shampoo. No sulfates. Feels great, smells great. My hair really loved this shampoo. Will buy and recommend to my friends!5
I'm natural mousy copper brown so I'm always coloring my hair a more vibrant copper. I loved the shampoo and a lil goes a long way which like. I didn't notice any color run off in the shower. Love it.4
i love that this was a large sample size giving me more of an opportunity to form an opinion before i decide whether or no to purchase. I'm still undecided whether or not i like this shampoo. It's super thick which is weird to me and i'm not a fan of the smell.4
I am not totally on board with these sulfate free shampoos. MY hair doesn't feel clean after using them. This brand, unlike other I have tried, creates a thick lather which is very nice. I LOVED the smell of this shampoo. I think I might have liked it better if I would have had the conditioner to go with it. My hair never feels quite right without the conditioner.4
I love this shampoo. Great lather, great smell. My hair feels super soft!5