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Traditional shampoos rely on sulfates to create a thick lather, but the flip side is that they can be incredibly harsh and drying especially on color-treated hair that needs the moisture most. This ultra-gentle shampoo is formulated without sulfates to ensure that it removes buildup without stripping color. After all, highlights can cost a pretty penny—we want to make them last!
First off let me say I am not a shampoo girl, generally I use shampoo once every two weeks. But when I did use this it sure does lather up something big. It smells good and I think it generally cleanses well.3
I was so happy to see this arrive just shortly after I put in my summer hilights! Great for color treated hair. Smells great.5
I have colored hair, so I'm always on the hunt for a good shampoo that is color-safe, but non drying. This shampoo was pretty great! My only reason for not purchasing is simply that I already use a color-safe shampoo that's just a bit more moisturizing, so I like it a bit better. For colored hair that isn't as dry as mine, this shampoo would be a good purchase.5
The shampoo itself is very soft when you're lathering it in your hair. It's a little misleading because I didn't find that it left my hair feeling soft when it dried. I feel I get a better result from my current shampoo. The scent is interesting also, it smells very much like dish soap.3
this shampoo had a nice scent and lathered up nicely.4
I thought the shampoo is OK. I love the idea that it is gentle on color treated hair but I have been just as satisfied with the drug store brand that I am using.4
It lathered nicely enough but the smell was not pleasant at all.2
I had never heard of this brand but am impressed with the results. I get regular blonde highlights and hate it when my color fades. I think this shampoo is a great option!4
It would take a lot to get used to the product not giving a good lather - I think lather I think clean and I know that isn't the case with this product. I like that it is better for my color treated hair.4
This shampoo was just okay. I liked that it was sulfate free, but it was really hard to work into a lather.4