This luminizer is the most natural looking makeup I own. When I first got it I used too much of the product but after owning it for several months I have fine tuned the way I apply it and it makes SUCH a difference. Personal I apply it best over heavy foundation with a concealer brush, gently dabbing it under my eyes, brown bown, cupid's bow, and over the top of my cheek bones. If you don't like wearing much make up at all you could apply this with your fingers in all of those places, curl your eyelashes, and have an amazing low-makeup look! Perfect for summer, winter, fall, spring, SUCH an amazing year round product!