I read about this product in the "Featured" tab and was immediately drawn in. I bought this product in "Smile". The consistency is creamy, but not so creamy where it will melt off your face. It lasts for most of the day, and the color is very nice and natural looking (I have medium-fair-olive skin). I prefer to wear this color primarily on my cheeks, because the color is a little too pink (according to my preference) on my lips. I also love how easy this is to apply, i carry it in my purse and apply whenever i need a pick-me-up. Overall a very nice quality product.