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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
This sample went unused for a little while, but I finally tried it after I started using Opalescence whitening trays. The trays leave a gel on your teeth that you have to brush to get off, so I brush with this afterward since it's pretty gentle. (Whitening products temporarily weaken your tooth enamel to get below-surface stains out, so I didn't want to brush with my regular whitening toothpaste, which has abrasives in it to polish away surface stains.) I don't normally like cinnamon, but this taste is pretty good. I read some other reviews that it contains parabens, which are supposed to be a no-no, and that it doesn't contain fluoride—if that's the case, then I can't wholeheartedly endorse this product. I'll keep using it for post-whitening brushing though.3
I had the cinnamon flavor. While I wish it was a whitening toothpaste, I have never understood why there are not more cinnamon flavored toothpastes! Great flavor, consistency, and mouth feel.4
Honestly it's like candy - delicious, but I really don't think it's very good for my teeth3
Great tasting toothpaste. The sample is a nice travel size. Left my mouth clean and fresh.4
Not as effective as I would like . Taste is great and texture not bad. It could foam up a bit more!3
This toothpaste was fine, but I don't think I'll be switching from my current big-name toothpaste. Flavor (cinnamon mint) was good, but it seems to me that the appeal here is the unique metal tube. Not worth the price in my opinion.4
Love the vintage packaging. Love the travel size. Tastes great - not too strong. Seems to do a great job!4
Good product, just too pricey for our typical routine use. Will definitely use it as our go to for travel (perfect size).4
On first impression the packaging looks a little dated like something from the 50s. The toothpaste is a flat white. Flavor wise you definitely get the cinnamon flavor; however, it leaves you wanting more. My biggest complaint is the price $10 for a toothpaste that doesn't do anything the name brands do for half the price.4
Will purchase this! A wonderful tube design. All around great toothpaste. Will purchase this! A wonderful tube design. All around great toothpaste.4